Job Description

Unstop is looking for a ring leader who can tame the algorithm and make it work for them. Yes, we are looking for the famed algo tamer! This among other things digital. We're seeking a dynamic and innovative

Digital Marketing Associate

to drive user acquisition, brand awareness, and overall business growth. You'll be responsible for developing and executing comprehensive digital marketing strategies, leveraging cutting-edge techniques to attract and engage our target audience.

Key Responsibilities:

1.

Search Engine Optimization (SEO):

Conduct keyword research and optimize website content to improve organic rankings. Monitor site performance using tools like Google Search Console and SEMrush.
2.

Search Engine Marketing (SEM):

Plan and execute paid search campaigns on platforms like Google Ads. Continuously analyze and optimize ad performance to maximize ROI. Perform A/B testing on ad creatives, keywords, and landing pages.
3.

Performance Marketing:

Run and manage performance-driven campaigns across LinkedIn, Meta (Facebook & Instagram), and Google Ads. Track KPIs such as Click Through Rate (CTR), Cost Per Lead (CPL), Impressions, etc.
4.

Budget Management:

Allocate and monitor campaign budgets across multiple channels to ensure effective spend. Adjust spending strategies based on performance insights.

5. Lead Generation (B2C & B2B):

Optimize landing pages and forms to drive high-quality conversions. Use CRM and automation tools to track lead lifecycle and engagement.

6. Analytics & Reporting:

Use Google Analytics, Meta Business Suite, and platform-specific dashboards to track and report performance. Identify trends and insights to optimize spend and improve campaign

Required Skills and Experience:

0 to 2 years of relevant work experience in digital marketing, with a strong focus on user acquisition and growth. Deep understanding of SEO, SEM and other metrics. Experience in managing and optimizing digital marketing budgets is a plus. Strong analytical skills and data-driven decision-making abilities. Excellent communication and interpersonal skills. Experience with marketing automation tools. A passion for technology and a strong understanding of the startup ecosystem. Ability to work independently and as part of a team.
Job Types: Full-time, Permanent

Pay: ?300,000.00 - ?800,000.00 per year

Benefits:

Health insurance
Ability to commute/relocate:

Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Are you a Fresher ? What is your Current CTC?
Experience:

Digital marketing: 2 years (Preferred)
Location:

Delhi, Delhi (Preferred)
Work Location: In person