Job Description

Role Summary:

We are seeking a results-driven

Digital Marketing Manager

with strong expertise in

Google Ads lead generation

,

conversion optimization

, and

WhatsApp marketing

. The ideal candidate will be responsible for planning and executing digital campaigns, optimizing lead quality and conversion rates, and delivering performance reports with clear ROI insights.

Key Responsibilities:

Plan, execute, and optimize

Google Ads campaigns

to drive high-quality leads and improve conversion rates. Manage

WhatsApp marketing tools

(WATI, Interakt, etc.) for engagement and lead nurturing. Track and report on campaign performance, budgets, CPL, CPA, and ROI. Improve

lead-to-sale conversions

through funnel optimization and data-driven strategy. Collaborate with internal teams to enhance landing pages and user experience.

Key Skills & Requirements:

Proven experience in Google Ads, Analytics, and conversion tracking. Hands-on knowledge of

WhatsApp Business marketing

platforms. Strong analytical and reporting skills with focus on

budget utilization and ROI

. Familiarity with CRM and lead management systems (e.g., Zoho, HubSpot).

KRA Focus:

Increase in Google campaign leads and conversions WhatsApp marketing performance ROI-based ad spend management Contribution to monthly sales via digital channels
Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?45,000.00 per month

Benefits:

Health insurance Provident Fund
Schedule:

Day shift Monday to Friday
Supplemental Pay:

Performance bonus
Experience:

Digital marketing: 5 years (Required)
Work Location: In person