We are looking for a highly skilled and analytical
Digital Marketing Manager (Meta Ads Specialist)
to lead and manage our Meta (Facebook & Instagram) advertising campaigns. You will be responsible for developing strategy, executing campaigns, and optimizing performance to drive high-quality leads and measurable ROI.
Key Responsibilities:
Strategy & Planning:
Design, develop, and implement Meta Ads strategies aligned with business objectives.
Conduct competitor and audience research to shape creative and targeting plans.
Campaign Execution:
Set up and manage campaigns using
Advantage+ placements, CBO, A/B testing
, and
lead generation funnels
.
Build and optimize custom audiences, lookalike audiences, and retargeting flows.
Performance & Analytics:
Monitor KPIs like CPL, CTR, ROAS, CPM, and site visit rates.
Generate detailed reports and present actionable insights to stakeholders.
Creative Coordination:
Collaborate with content and design teams to produce ad creatives that convert.
Test copy, headlines, thumbnails, and formats (carousel, reels, etc.).
Budgeting & Optimization:
Manage budgets of ?X lakhs+ per month efficiently with ongoing scaling.
Identify underperforming assets and make real-time adjustments.
Required Skills & Qualifications:
3-5 years of hands-on experience running Meta Ads (FB/IG)
Proven success in
lead generation, performance marketing, or e-commerce
Strong understanding of
Meta Business Manager
,
Pixel
, and conversion APIs
Analytical mindset with expertise in tools like Excel, Google Sheets, or analytics platforms
Up-to-date with Meta's latest ad policies, bidding strategies, and algorithm changes
Excellent communication and project management skills
Preferred (Bonus) Skills:
Experience with CRM integration (e.g., Zapier, Zoho, HubSpot)
Knowledge of Google Ads or YouTube campaigns
Real estate, e-commerce, or high-ticket product experience is a plus
Job Types: Full-time, Part-time, Permanent, Fresher