Job Description

Customer Acquisition:

Lead end-to-end digital marketing strategy aligned with overall business objectives. Design and execute growth-focused campaigns across paid, owned, and earned media - including search, display, social, email, and content marketing.

Data Analytics & Performance Optimization:

Analyse digital campaign performance metrics to identify trends, drop-offs, and conversion opportunities. Use insights to optimize spend, targeting, and creative strategy for improved ROI. Lead A/B and multivariate testing for landing pages, ad creatives, and CTAs. Deliver actionable reporting with weekly dashboards and campaign analysis.

Content & Influencer Marketing:

Partner with creative and content teams to build high-conversion content aligned with the brand voice and strategic goals. Drive organic reach and engagement through SEO-optimized blogs, videos, and infographics. Identify and collaborate with relevant influencers to amplify brand messaging and trust.

Website & eCommerce Management:

Oversee performance and management of brand website, ensuring seamless UI/UX and lead capture flows. Manage product pages, analytics, and integrations for eCommerce effectiveness.

Retention & Lifecycle Marketing:

Design and implement lifecycle marketing journeys using CRM and automation tools to improve user engagement and LTV. Drive loyalty, referrals, and upsell opportunities through personalized campaigns.

Team Leadership & Cross-Functional Collaboration:

Lead internal teams and manage agency/partner relationships to deliver timely and effective campaign execution. Collaborate closely with Sales, Product, and Customer Success teams to ensure alignment between digital initiatives and revenue goals.

Digital Innovation & Market Research:

Stay abreast of emerging trends, tools, and platforms in digital marketing and proactively recommend innovations. Conduct competitor benchmarking and category scans to identify whitespace opportunities.
Job Types: Full-time, Permanent

Pay: ₹14,389.90 - ₹52,297.62 per month

Benefits:

Paid sick time Paid time off Provident Fund
Work Location: In person