Job Description

Job Title:

Digital Marketing & PPC Specialist

Experience:

3-5 Years

Location:

Mohali (Phase 8B)

About the Role

We are seeking a

Digital Marketing & PPC Specialist

to manage and execute

in-house company-level digital marketing strategies

(not client campaigns). The role requires strong expertise in SEO, social media, and PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to drive measurable results and enhance the company's online presence.

Key Responsibilities

Develop and manage

end-to-end digital marketing strategies

for the company's brand. Handle

SEO (On-page & Off-page)

to increase website rankings and organic traffic. Plan, execute, and optimize

PPC campaigns

(Google Ads, Facebook, Instagram, LinkedIn). Conduct keyword research, competitor analysis, and A/B testing for paid campaigns. Track campaign performance, analyze ROI, and prepare detailed reports. Manage and grow company presence across social media platforms. Plan and execute

content marketing strategies

aligned with brand objectives. Optimize landing pages for conversion rate improvement.

Requirements

Bachelor's/Master's degree in Marketing, Business, or related field. 3-5 years of proven experience in

digital marketing & PPC for an in-house brand

. Strong expertise in

Google Ads, Facebook Ads Manager, and LinkedIn Ads

. Deep understanding of

SEO, SEM, and analytics tools

(Google Analytics, Google Search Console). Excellent knowledge of keyword research, campaign optimization, and budget management. Creative thinker with a passion for brand growth and lead generation.
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

Health insurance Paid sick time * Provident Fund