Digital Marketing Manager

Year    Cannanore, KL, IN, India

Job Description

1.

Digital Marketing & Performance Marketing



Develop and execute multi-channel digital marketing strategies aligned with company goals. Manage and optimize

PPC campaigns (Google Ads, Meta/Facebook Ads, LinkedIn Ads, YouTube Ads)

to drive traffic and conversions. Monitor KPIs like

CTR, CAC, CPL, ROAS

, and continuously improve performance using analytics tools. Leverage marketing automation tools like

HubSpot, Mailchimp, or Zoho

for nurturing campaigns.
2.

Lead Generation, Sales Outreach & Cold Calling



Design and implement lead generation strategies through inbound and outbound channels. Proactively reach out to potential clients via

cold calling, email campaigns, LinkedIn outreach

, and follow-up processes. Collaborate with the sales team to align marketing efforts with revenue goals.
3.

Content Creation & Social Media Marketing



Plan and manage the

content calendar

including blog posts, newsletters, landing pages, and case studies. Create and distribute content across

social platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, Threads)

to build brand awareness. Utilize

video marketing

(short-form content, reels, explainers, product demos) as part of content and ad strategies. Monitor engagement, reach, and growth across channels.
4.

Graphic Design, Video & Brand Positioning



Work with designers to create compelling marketing materials:

ad banners, carousels, infographics, brochures, landing pages

, and

short-form videos

. Ensure visual content aligns with brand identity and digital touchpoints. Knowledge of tools like

Canva, Adobe Suite, Figma

, or basic video editing (e.g., CapCut, Premiere Pro) is a plus.
5.

Market Research & AI-Driven Marketing Strategy



Stay ahead of digital marketing trends,

emerging AI tools

, and competitor strategies. Use tools like

ChatGPT, Jasper, Notion AI, SEMrush, or Surfer SEO

to enhance productivity and creativity. Conduct regular market analysis to uncover new growth opportunities and campaign ideas.
6.

Team Management



Lead and guide a small marketing team to achieve monthly and quarterly goals. Assign tasks, track performance, and offer coaching or training as needed. Foster a collaborative, results-oriented, and learning-driven environment.

Preferred Candidate Profile



3+ years

of proven experience in

digital marketing, performance marketing, content strategy, and lead generation.

Background in

sales, business development

, or lead nurturing via

cold calling and follow-ups

. Strong knowledge of

SEO, SEM, email marketing, social media

, and

conversion rate optimization (CRO)

. Familiarity with tools like

Google Analytics, Meta Business Manager, Search Console, HubSpot, Buffer, Zoho Campaigns, Mailchimp

, etc. Excellent

communication skills

with fluency in English. Creative thinker with the ability to manage multiple campaigns and deadlines. Passionate about

AI, emerging tech

, and modern marketing trends. Bonus:

Experience with short-form video editing, influencer outreach

, or

community building.


Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?35,000.00 per month

Work Location: In person

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Job Detail

  • Job Id
    JD3842647
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cannanore, KL, IN, India
  • Education
    Not mentioned
  • Experience
    Year