to drive traffic and conversions.
Monitor KPIs like
CTR, CAC, CPL, ROAS
, and continuously improve performance using analytics tools.
Leverage marketing automation tools like
HubSpot, Mailchimp, or Zoho
for nurturing campaigns.
2.
Lead Generation, Sales Outreach & Cold Calling
Design and implement lead generation strategies through inbound and outbound channels.
Proactively reach out to potential clients via
cold calling, email campaigns, LinkedIn outreach
, and follow-up processes.
Collaborate with the sales team to align marketing efforts with revenue goals.
3.
Content Creation & Social Media Marketing
Plan and manage the
content calendar
including blog posts, newsletters, landing pages, and case studies.
Create and distribute content across
social platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, Threads)
to build brand awareness.
Utilize
video marketing
(short-form content, reels, explainers, product demos) as part of content and ad strategies.
Monitor engagement, reach, and growth across channels.
4.
Graphic Design, Video & Brand Positioning
Work with designers to create compelling marketing materials:
ad banners, carousels, infographics, brochures, landing pages
, and
short-form videos
.
Ensure visual content aligns with brand identity and digital touchpoints.
Knowledge of tools like
Canva, Adobe Suite, Figma
, or basic video editing (e.g., CapCut, Premiere Pro) is a plus.
5.
Market Research & AI-Driven Marketing Strategy
Stay ahead of digital marketing trends,
emerging AI tools
, and competitor strategies.
Use tools like
ChatGPT, Jasper, Notion AI, SEMrush, or Surfer SEO
to enhance productivity and creativity.
Conduct regular market analysis to uncover new growth opportunities and campaign ideas.
6.
Team Management
Lead and guide a small marketing team to achieve monthly and quarterly goals.
Assign tasks, track performance, and offer coaching or training as needed.
Foster a collaborative, results-oriented, and learning-driven environment.
Preferred Candidate Profile
3+ years
of proven experience in
digital marketing, performance marketing, content strategy, and lead generation.
Background in
sales, business development
, or lead nurturing via
cold calling and follow-ups
.
Strong knowledge of
SEO, SEM, email marketing, social media
, and
conversion rate optimization (CRO)
.
Familiarity with tools like
Google Analytics, Meta Business Manager, Search Console, HubSpot, Buffer, Zoho Campaigns, Mailchimp
, etc.
Excellent
communication skills
with fluency in English.
Creative thinker with the ability to manage multiple campaigns and deadlines.
Passionate about
AI, emerging tech
, and modern marketing trends.
Bonus:
Experience with short-form video editing, influencer outreach
, or
community building.
Job Types: Full-time, Permanent
Pay: ?25,000.00 - ?35,000.00 per month
Work Location: In person
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