Job Description

JOB SUMMARY

The Digital Marketing Manager will be responsible for developing, implementing, and
managing comprehensive digital marketing strategies to drive customer acquisition,
engagement, and retention for DiarchGo. This role requires a strategic thinker with
hands-on experience in digital marketing channels and a proven track record in the e-
commerce or quick commerce industry.

KEY RESPONSIBILITIES

Digital Strategy & Planning:

- Develop and execute comprehensive digital marketing
strategy aligned with business objectives - Create annual and quarterly digital
marketing plans with clear KPIs and budgets - Identify target audiences and develop
customer personas for effective targeting - Stay updated with digital marketing trends
and implement innovative strategies

Campaign Management:

- Plan, execute, and optimize multi-channel digital
marketing campaigns - Manage paid advertising campaigns across Google Ads,
Facebook, Instagram, and other platforms - Develop and implement SEO/SEM
strategies to improve organic visibility and drive traffic - Create and manage email
marketing campaigns for customer acquisition and retention

Social Media & Content Marketing:

- Develop social media strategy and manage
brand presence across all digital platforms - Collaborate with content team to create
engaging and relevant content for target audiences - Manage influencer partnerships and collaborations to expand brand reach - Monitor social media trends and adapt strategies accordingly

Analytics & Performance:

- Analyze marketing data and user behavior to optimize
campaigns and improve ROI - Prepare regular reports on digital marketing performance and present insights to management - Use analytics tools to track, measure, and report on marketing campaign effectiveness - Implement A/B testing strategies to optimize campaign performance

Budget & Team Management:

- Manage digital marketing budget allocation and track
spending across channels - Coordinate with internal teams and external agencies for campaign execution - Mentor junior marketing team members and provide guidance on best practices - Collaborate with cross-functional teams including operations, technology, and customer service

QUALIFICATIONS & REQUIREMENTS

Experience

: - 5-7 years of experience in digital marketing with proven track record of success - Experience in e-commerce, quick commerce, or fast-moving consumer goods industry preferred - Demonstrated experience in managing digital marketing budgets and teams - Experience with marketing automation tools and CRM systems

Education

: - Bachelor's degree in Marketing, Communications, Business
Administration, or related field - Digital marketing certifications from Google,
Facebook, or other recognized platforms preferred - MBA in Marketing is advantageous

Technical Skills:

- Expertise in digital marketing channels including SEO/SEM, social media, email marketing, and content marketing - Proficiency in analytics tools (Google Analytics, Facebook Analytics, etc.) - Experience with marketing automation platforms and CRM systems - Knowledge of graphic design tools and basic video editing is a plus

Core Competencies:

- Strong analytical skills with ability to interpret data and make data-driven decisions - Excellent communication and presentation skills - Creative thinking with passion for innovation and experimentation - Project management skills
with ability to manage multiple campaigns simultaneously - Leadership skills with
experience in team management and mentoring

Job Type: Full-time

Pay: ₹60,000.00 - ₹1,200,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person