Job Description

About Us

Mehta Steels

(www.mehtasteels.in) is a leading and fast-growing organization in the steel industry, focused on innovation, excellence, and delivering results. We are looking for a results-driven

Digital Marketing Manager

to lead our digital growth, generate a minimum of

20 qualified sales leads per day

, manage multi-channel campaigns, and monetize our YouTube assets -- including our main channel and

4 additional YouTube channels

under our brand.

Key Responsibilities

Digital Strategy & Execution

Develop and implement end-to-end digital marketing strategies aligned with business goals. Manage digital campaigns across platforms including Google Ads, Meta, LinkedIn, and YouTube. Lead and coordinate with teams across content, design, development, and media buying. Monitor key metrics (traffic, conversions, ROI) and optimize accordingly.

Performance Marketing

Launch and manage lead generation campaigns (PPC, SEO, email, affiliate). Deliver

minimum 20 relevant sales leads per day

through performance channels. Focus on lowering customer acquisition cost and increasing ROI. Implement and manage pay-per-action models with clear tracking systems.

Content & Communication

Oversee content creation across website, landing pages, emails, and social media. Maintain brand consistency and effective messaging in all digital touchpoints. Plan and manage content calendars and ensure timely execution. Stay current with digital marketing trends and tools.

YouTube & Video Marketing

Monetize the company's primary YouTube channel and manage 4 additional channels. Grow subscribers, engagement, and watch time through strategic content planning. Optimize video SEO and coordinate with video editors/designers.

SEO & Social Media

Improve website rankings through on-page, off-page, and technical SEO strategies. Manage and grow the brand's presence across Facebook, Instagram, LinkedIn, etc. Analyze performance and continuously improve content and strategy.

Analytics & Reporting

Track and report campaign performance weekly and monthly. Present actionable insights to management. Continuously test and improve campaigns using performance data.

Required Skills & Experience

Minimum

5 years

of proven experience in digital marketing and lead generation. Hands-on experience with

performance marketing

(Google Ads, Meta Ads, LinkedIn). Strong knowledge of

SEO/SEM

, Google Analytics, Meta Business Suite, etc. Experience in

YouTube channel growth and monetization

. Excellent communication, leadership, and data analysis skills. Ability to manage digital marketing budgets and collaborate across teams.

Preferred Skills (Nice to Have)

Experience with CRM tools and marketing automation (e.g., HubSpot, Zoho). Basic knowledge of WordPress, HTML/CSS. Google Ads and Meta Blueprint certifications.
Job Types: Full-time, Permanent

Pay: ₹13,000.00 - ₹16,000.00 per month

Benefits:

Cell phone reimbursement
Application Question(s):

Do you have a laptop

Experience:

Digital marketing: 3 years (Required)
Location:

Bhilai, Chhattisgarh (Required)
Work Location: In person