Job Description

This role is for one of the Weekday's clients
Salary range: Rs 800000 - Rs 1000000 (ie INR 8-10 LPA)
Min Experience: 4 years
Location: Bengaluru
JobType :full-time
We are seeking a strategic and hands-on Digital Marketing Manager to drive lead generation, brand visibility, and digital engagement for our B2B IT hardware business. The role requires designing and executing multi-channel marketing campaigns that build a strong sales pipeline through organic lead generation, digital marketing, and performance-focused strategies. This position combines creativity, analytical thinking, and business acumen to position the company as a trusted technology partner.
Requirements
Key Responsibilities:

• Develop and implement B2B digital marketing strategies across SEO, SEM, LinkedIn, Google Ads, and other channels.
• Plan, execute, and optimize multi-channel campaigns to generate qualified leads and drive business growth.
• Manage marketing automation and CRM platforms (HubSpot, Zoho, Salesforce) to streamline campaign execution and reporting.
• Monitor campaign performance using analytics tools and provide data-driven insights to improve ROI.
• Collaborate with sales and product teams to align marketing strategies with business objectives.
• Enhance brand visibility and engagement through social media, content marketing, and digital initiatives.

Qualifications & Experience:

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 7-10 years of experience in B2B marketing, preferably within IT hardware or technology domains.
• Proven track record of driving successful lead generation and digital marketing campaigns.
• Strong analytical mindset with experience in performance tracking and data-driven decision-making.
• Excellent written and verbal communication skills.
• Creative thinker capable of converting business objectives into actionable marketing strategies.

Performance Metrics:

• Number of qualified B2B leads generated monthly/quarterly.
• Website traffic growth, engagement rate, and campaign ROI.
• Contribution of marketing activities to the sales pipeline.
• Brand visibility and social media performance metrics.

Skills:
Digital Marketing | SEO & SEM | LinkedIn & Google Ads | Marketing Automation | Analytics | B2B Lead Generation

Skills Required