Job Description

Job Summary
We're looking for a Digital Marketing Specialist (Manager) to join the Design Studio. In this role, you will lead paid media strategy, planning and execution, working with designers, and content writers to deliver campaigns that inspire, engage, and deliver measurable impact. You will combine creative thinking with data-driven decision-making to ensure our paid media efforts reach the right audience at the right time.
Key Responsibilities

• Develop paid media plans, audience strategies, and optimal channel mix for campaigns.
• Set up, optimise, and manage paid campaigns across social media platforms, search, and display networks.
• SEO strategy and planning, analytics and reporting, including keyword research, performance and competitor analysis.
• Collaborate with writers and designers to suggest platform native formats/features/necessary adapts that can be utilised to optimise performance.
• Conduct performance and insights analysis to optimise campaign targeting, messaging, and maximise ROI.
• Track and analyse campaign performance and prepare post-campaign reports using industry standards/metrics with actionable insights.
• Prepare and update dashboards to track ongoing campaigns.
• Manage paid media budgets for maximum ROI.
• Monitor industry trends and competitor activity to identify growth opportunities. Ensure all paid campaigns align with brand guidelines and compliance requirements.

Ideal Candidate:

• A strategic thinker who has practical knowledge of paid media campaign execution and has delivered good results in the past.
• Ability to mentor a team and equally comfortable rolling up their sleeves to manage day-to-day campaign execution.
• Passionate about creativity and digital innovation, with a sharp eye for detail.
• Comfortable working in a fast-paced, collaborative environment with designers, writers, and business teams.
• Curious, proactive, and always exploring new tools, trends, and opportunities in the digital marketing space.
• Results-oriented, with a strong focus on ROI and measurable performance

Qualification:

• Bachelor's degree or post-graduate degree in Marketing, Communications, Business, or related field.
• 6-8 years of experience in digital marketing with a strong focus on paid media strategy and execution.
• Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing Solutions preferred.
• Experience working in an agency environment is a plus.

Skills and Experience

• Proven expertise in planning, strategy and execution of paid media buying and campaigns across Meta, LinkedIn, Facebook, Instagram, X, and Google Ads.
• Well-versed in managing both organic and targeted paid campaigns to drive performance and reach
• Solid project management skills to handle multiple campaigns simultaneously.
• Strong analytical skills, with the ability to interpret data and make informed campaign optimisation decisions.
• Proficiency in campaign management and analytics tools (e.g., Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, Instagram business profile).
• Experience in A/B testing, retargeting, and audience segmentation.
• Creative mindset with the ability to collaborate on compelling ad copy and visuals.
• Excellent communication and stakeholder management skills.

About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

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