Job Description

Our client is a healthcare product company headquartered in Illinois with its India office in Bengaluru.Job Summary: As the App Marketing Manager, you will be responsible for developing andimplementing comprehensive marketing strategies to promote our mobile application anddrive user acquisition, engagement, and retention. You will work closely with cross-functionalteams to ensure the app's visibility, maximize user acquisition, and optimize the app'sperformance on app stores. Your expertise in mobile app marketing, analytical skills, andcreative thinking will be crucial in achieving our app marketing goals and growing our userbase.Reporting To: Primary reporting to Managing Director (India) + Project-based reporting toGlobal Marketing Manager, USAKey Responsibilities:1. Develop and execute a strategic marketing plan for the mobile application, alignedwith the overall marketing objectives and company's goals.2. Drive user acquisition strategies, both organic and paid, to increase app downloadsand user base.3. Implement effective app store optimization (ASO) strategies to improve the app'svisibility, keyword rankings, and conversion rates on app stores.4. Conduct market research, competitive analysis, and user segmentation to identifytarget audiences and create tailored marketing campaigns.5. Collaborate with the design team to develop creative assets, including app storecreatives, landing pages, and promotional materials, to enhance app visibility anddrive user engagement.6. Plan and execute app marketing campaigns across various channels, including socialmedia, email marketing, influencer partnerships, and content marketing.7. Monitor and analyze app performance metrics, user behavior, and campaign resultsusing analytics tools to identify trends, optimize marketing strategies, and drivecontinuous improvements.8. Collaborate with the product team to gather user feedback, identify opportunities forapp enhancements, and contribute to product roadmap decisions.9. Work closely with the customer support team to address user inquiries, feedback, andconcerns related to the mobile application.10. Stay updated with the latest trends and best practices in mobile app marketing, appstore guidelines, and industry regulations to ensure compliance and maximize appperformance.11. Track and report on key performance indicators (KPIs) related to app marketing efforts,providing regular updates to the management team.Qualifications:1. Bachelor's degree in marketing, business administration, or a related field. Additionalcertification in digital marketing or mobile app marketing is a plus.2. Proven work experience as an App Marketing Manager or similar role, preferably in thehealthcare or technology industry.3. In-depth knowledge of mobile app marketing strategies, including user acquisition,retention, and engagement.4. Experience with app store optimization (ASO) techniques and tools to improve appvisibility and drive organic downloads.5. Proficiency in using analytics tools, such as Google Analytics or App Annie, to analyzeapp performance metrics, user behavior, and campaign results.6. Strong understanding of mobile app ecosystem, app store guidelines, and industrytrends to develop effective marketing strategies.7. Excellent project management skills, with the ability to manage multiple campaignsand prioritize tasks in a fast-paced environment.8. Strong analytical mindset, with the ability to interpret data, derive actionable insights,and make data-driven decisions.

Expertia AI Technologies