Job Description

Experience Required

Minimum 5-7 years of relevant experience in digital marketing (agency or in-house)

Position Title

Digital Marketing Manager

Role Overview

We are looking for a highly experienced and performance-driven Digital Marketing Manager to lead and execute our online marketing strategies across multiple digital platforms. The ideal candidate should have strong hands-on experience in managing paid and organic campaigns, driving brand visibility, lead generation, and ROI across Facebook, Instagram, LinkedIn, YouTube, X (Twitter), Google Ads, and other digital channels.

Key Responsibilities

Develop, plan, and execute comprehensive digital marketing strategies aligned with business goals Manage and optimize paid campaigns on Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, LinkedIn Ads, and X Plan and execute organic growth strategies across all social media platforms Oversee content calendars, campaign planning, and platform-wise marketing approach Track, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, Google Ads Manager, etc. Improve website traffic, lead conversion, and customer engagement Manage SEO/SEM strategies including keyword planning, on-page optimization, and performance tracking Coordinate with graphic designers, content writers, and vendors for campaign execution Monitor market trends, competitor activities, and new digital opportunities Manage digital marketing budgets and ensure cost-effective campaigns Prepare weekly and monthly performance reports for management
Required Skills & Competencies

Strong expertise in Facebook, Instagram, LinkedIn, YouTube, X, and Google platforms In-depth knowledge of paid ads, retargeting, conversion tracking, and pixel setup Proficiency in Google Analytics, Google Search Console, and ad dashboards Understanding of SEO, SEM, email marketing, and marketing automation Strong analytical and problem-solving skills Excellent communication and coordination abilities Experience in handling multiple campaigns and brands simultaneously
Preferred Qualifications

Bachelor's or Master's degree in Marketing, Business, or a related field Certifications in Google Ads, Meta Ads, or Digital Marketing will be an advantage Experience in travel, events, hospitality, or service-based industries is a plus
Job Type: Full-time

Pay: ?15,286.39 - ?63,261.88 per month

Work Location: In person