GladOwl is a full-service digital marketing agency dedicated to helping brands grow smarter, faster, and on a global scale. From strategic planning to flawless execution, we design campaigns that not only convert but also foster lasting connections with your audience. Ready to scale? Our data-driven strategies transform your business into a performance powerhouse--delivering results up to 3x faster than industry standards.
As a Digital Marketing Manager, you will be responsible for planning, leading, and executing integrated digital marketing strategies to drive brand awareness, high-quality leads, engagement, and revenue growth. You will oversee multiple channels - Performance Marketing, Social Media, SEO, Content, Email, and Automation - while managing a team and collaborating closely with clients, leadership, and cross-functional teams to deliver measurable business outcomes.
Key Responsibilities
Strategy & Planning
Build and own digital marketing roadmaps aligned with business and campaign goals.
Decide the right channel mix (Search, Social, Display, Video, SEO, Email, etc.) for each brand.
Campaign Management
Oversee performance and brand campaigns across Google, Meta, LinkedIn, and other platforms.
Ensure campaigns meet targets for CPL, CPA, ROAS, and key funnel metrics.
Team & Workflow Management
Lead and coordinate a cross-functional digital team (performance, social, SEO, content, design).
Assign tasks, track deadlines, and ensure smooth, timely delivery.
Client & Stakeholder Communication
Act as primary point of contact for key accounts.
Lead review calls, share performance updates, and present action plans.
Analytics & Reporting
Monitor performance using GA4, ad dashboards, and CRM tools.
Convert data into clear reports and optimization recommendations; lead MBRs/QBRs.
Funnel & Experience Optimization
Work with teams to improve landing pages, forms, tracking, and user journeys.
Suggest UX, copy, and offer tweaks to improve conversion rates.
Brand & Content Direction
Guide content themes, social media direction, and campaign ideas from a business outcome lens.
Ensure all digital touchpoints are on-brand and consistent.
Market & Trend Awareness
Stay updated on platform changes, tools, and competitor activity.
Test new formats and approaches to keep strategies fresh and effective.
Requirements
Education:
Bachelor's degree or higher in Marketing, Business, Mass Communication, Analytics, or a related field.
Experience:
5-7+ years of hands-on experience in digital marketing, with at least 3-5 years in a managerial/lead role (preferably in an agency or multi-brand environment).
Skills & Competencies
Strong understanding of performance marketing, social media, SEO, content, and analytics.
Proven experience in managing:
Google Ads & Meta Ads
Social media strategy and execution
Basic SEO/Content coordination (you don't have to be an SEO expert, but should understand the fundamentals).
Solid grasp of tools/platforms such as:
Google Analytics (GA4), Google Tag Manager
Google Ads, Meta Business Manager/Ads Manager
Any CRM, marketing automation, or reporting tools (HubSpot, Zoho, Data Studio/Looker Studio - good to have).
Strong analytical skills with a data-first mindset - comfortable reading dashboards, identifying trends, and making decisions.
Excellent communication & presentation skills - ability to explain digital strategies and performance clearly to clients and leadership.
Strong project management, time management, and multi-tasking abilities across multiple brands/campaigns.
People management skills - ability to guide, mentor, and motivate team members while maintaining accountability.
Certifications like Google Ads, Google Analytics, Meta Blueprint, HubSpot, etc. will be a strong plus.
Benefits
Opportunity to lead end-to-end digital strategy for diverse brands and industries.
Ownership over media strategy, performance, and brand presence across channels.
Collaborative, growth-focused work culture within a scaling digital agency.
Continuous learning through complex campaigns, new tools, and platform innovations.
* Scope to grow into Group Head / Digital Lead / Business Unit Head, managing larger teams, bigger portfolios, and strategic accounts as the agency expands.
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