Job Description

Digital Marketing Liaison - Hospital / Healthcare

About the Role

We are hiring a

Digital Marketing Liaison

for our hospital to manage patient communication, digital lead handling, and on-ground content coordination. This role acts as a link between patients, doctors, hospital staff, and the digital marketing team while ensuring ethical, accurate, and patient-first communication.

Key Responsibilities

Handle incoming

lead calls, WhatsApp inquiries, and digital form submissions

from hospital marketing campaigns. Coordinate with doctors and staff to

capture approved photo and video content

during consultations, procedures, or operations (as per consent and hospital protocols). Assist in creating

social media content, reels, testimonials, and educational videos

within the hospital environment. Speak with patients post-treatment to

collect reviews, feedback, and testimonials

(with proper consent). Maintain and update

patient leads, follow-ups, and inquiry records

. Ensure all digital communication complies with

medical ethics, patient confidentiality, and healthcare advertising guidelines

. Act as the on-ground point of contact for the

digital marketing agency/team

for content planning and execution. Monitor and coordinate responses for

Google Reviews and social media comments/messages

. Support doctors during content shoots without disrupting clinical workflows.

Skills & Qualifications

Strong verbal and written

communication skills

(English + Hindi + Marathi). Comfortable interacting with

patients, doctors, and hospital staff

. Basic knowledge of

digital marketing, social media platforms (Instagram, Facebook, YouTube), and Google Business Profile

. Ability to capture

photos and videos using a smartphone or basic camera setup

. High level of

empathy, professionalism, and discretion

. Good coordination, time management, and documentation skills. Prior experience in

hospital marketing, healthcare communication, clinic coordination, or service-based roles

is an advantage.

Ethical Expectations

Strict adherence to

patient privacy, consent, and confidentiality norms

. No misleading claims, exaggeration, or unethical medical promotion. Respect for hospital policies, clinical timelines, and patient comfort.
Job Type: Full-time

Pay: ₹22,000.00 - ₹32,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person