We are looking for a highly experienced Digital Marketing Lead who is an expert in marketing automation, AI-driven communication systems, bulk messaging, and lead generation. The ideal candidate must be able to plan, execute, and optimize large-scale digital marketing campaigns while building intelligent automation systems, AI chatbots, and advanced tracking models. This role requires deep knowledge of AI tools, bulk email/SMS platforms, CRM automation, social media processes, analytics, and lead funnel management.
Key Responsibilities
1. Marketing Automation & Bulk Messaging
? Execute bulk SMS, WhatsApp, and email campaigns at scale (up to lakhs of users).
? Set up automation flows: welcome journeys, drip emails, nurturing sequences.
? Track:
o Number of reads
o Delivery reports
o Bounce lists
o Engagement reports
o Conversion ratios
? Maintain detailed logs and analytics for every campaign.
2. AI Automation & Chatbot Development
? Build and manage AI-driven chatbots for instant query responses.
? Create conversational flows for:
o Lead capture
o Auto-responses
o FAQ generation
o Student counseling support
? Use AI to automate follow-ups, reminders, and personalised messaging.
? Integrate AI tools into CRM and websites.
3. Lead Generation & Funnel Management
? Develop strategies to generate new leads daily from multiple platforms:
o Google
o Meta
o LinkedIn
o Affiliates
o Organic channels
? Optimize conversion funnels through automation.
? Track complete lead lifecycle--from generation to closure.
? Maintain and update lead databases accurately.
4. Social Media Activation
? Manage activation of all social platforms: Facebook, Instagram, LinkedIn, YouTube, etc.
? Run targeted campaigns to increase engagement, visibility, and admissions.
? Create and monitor content calendars with trending topics.
? Oversee ad campaigns and ensure optimal performance.
5. Content Strategy & Follow-Up Execution
? Create new and impactful marketing content for:
o Emails
o SMS
o WhatsApp
o Social Media
? Plan and execute strong AI-based follow-up sequences.
? Develop educational content that motivates and guides students to join the programs.
6. Data Management & Reporting
? Maintain structured data for all campaigns and lead activity.
? Prepare weekly and monthly dashboards:
o Lead count
o Conversion ratio
o Engagement reports
o Content performance
? Present insights to management with actionable recommendations.
Required Skills & Competencies
? Strong expertise in email/SMS automation tools (Mailchimp, SendGrid, WebEngage,
HubSpot, etc.).
? Ability to send and manage lakhs of bulk messages with tracking.
? Experience in AI automation platforms (Zapier, Make, ChatGPT automation,
Dialogflow, Botpress).
? Proficient in CRM and lead management systems.
? Strong understanding of digital marketing analytics and dashboards.
? Ability to generate high-quality leads consistently.
? Creative content writing skills for marketing communication.
? Strong social media knowledge and campaign management.
? Excellent communication, leadership, and team management abilities.
Qualifications
? Bachelor's/Master's in Marketing, IT, Computer Science, or relevant field.
? 8-10 years of experience in Digital Marketing.
? Minimum 4 years of hands-on experience in AI automation.
? Proven track record in building AI chatbots and automation workflows.
Additional Preferred Skills
? Knowledge of landing page optimization.
? Experience in education industry digital funnels (bonus).
? Expertise in re-targeting and remarketing campaigns.
Job Types: Full-time, Permanent
Pay: ?80,461.54 - ?98,118.93 per month
Benefits:
Flexible schedule
Leave encashment
Paid sick time
Location:
Noida Sector 16, Noida, Uttar Pradesh (Required)
Work Location: In person
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