Job Description

Digital Marketing Lead - Performance, UX & Creative

Location: Kolkata

Experience Required: Minimum 4 years

Position Type: Full-time

Reporting To: Founding Team / Senior Management

Role Overview:

We're hiring a Digital Marketing Lead who brings deep hands-on experience across paid campaigns, SEO, user experience, and creative direction. You should know how to run performance campaigns, guide landing page design, drive SEO results, and align brand visuals with business outcomes.

This is not a coordination-only role. We're looking for someone who has run campaigns, audited websites, worked with designers, and handled projects independently -- ideally in a fast-moving agency or startup setup.

Key Responsibilities:

1. Performance Marketing - Google & Meta

Plan and run lead generation or e-commerce campaigns across Google Ads and Meta Ads. Optimize targeting, creatives, bidding, and funnel performance. Monitor metrics like CTR, CPC, ROAS, CAC, and scale winning campaigns.
2. Website & Landing Page Experience

Audit landing pages and suggest actionable changes to improve user flow, visual hierarchy, and conversions. Collaborate with design and dev teams to fix layouts, CTA placements, and page speed issues.
3. On-Page SEO & Organic Visibility

Drive on-page SEO across multiple websites: content mapping, meta tags, headers, internal linking, URL structure. Use tools like Search Console, SEMrush, Ahrefs to monitor and improve performance. Align SEO efforts with content writers and business goals.
4. Creative Direction

Guide and review ad creatives, landing pages, and videos for branding and performance alignment. Understand visual principles (fonts, colors, layout) and how they impact campaign results. Coordinate with graphic and video teams for campaign assets.
5. Project Management

Own the execution calendar across campaigns, SEO, creatives, and landing page deliverables. Collaborate with internal and external teams to keep all stakeholders aligned. Maintain documentation, briefs, and progress tracking using project tools.
Must-Have Skills & Experience:

4+ years of hands-on digital marketing experience (not just strategy/coordination). Proven ability to run Google and Meta ad campaigns directly. Strong understanding of on-page SEO with real improvement cases. Sensibility for design and web UX -- especially in conversion-focused pages. Experience working in or with a digital/creative agency. Comfortable using tools like: Google Ads, Meta Ads Manager Google Analytics, Search Console SEMrush / Ahrefs Trello / Notion / ClickUp Canva / Adobe (basic level for guidance, not execution)
Nice to Have:

Experience with landing page builders like WordPress, Webflow, or Unbounce. Basic knowledge of email or WhatsApp automation tools. Familiarity with funnel testing, creative A/B tests, or heatmap tools (Hotjar, etc.). Video briefing or scripting experience.
Who You Are:

Able to think like a strategist and act like an executor Organized, responsive, and focused on outcomes Can handle pressure of multiple deliverables and fast turnarounds Not dependent on agencies or outsourcing to do the core work
What You'll Get:

High ownership role with direct business impact Collaborative environment with brand-building focus Exposure across creative, content, dev, and strategy verticals A role where your inputs are seen and valued, not just passed on
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

Flexible schedule Leave encashment Paid sick time
Application Question(s):

1. You're given a
1,00,000 monthly budget to generate quality leads for a mid-range furniture brand.
How would you split the budget across channels (Google, Meta, landing pages, etc.) and what would your initial campaign plan look like for Month 1


2. A website is getting decent traffic but very low conversion.
What steps would you take to identify what's going wrong
List your exact process from audit to action.

3. A client wants a campaign to "look premium," but the performance of the first design version is poor.
What would you do next
How do you handle such situations where brand aesthetics and ad performance don't align


4. You join a team where the SEO traffic has been flat for 6 months.
How would you approach fixing this
What specific things would you check, change, or test in the first 30 days


Work Location: In person