Job Description

Work with us

Career @ Bluebash

=====================

Come Along and Connect! Life here is jam-packed with action, appreciation, and accomplishments.

We hire great talents from across the globe, persuade them to create something unique, give them the liberty to work in all the departments, let them grow, and enjoy all the festivals together. A unique destination for job satisfaction and fruitful life.

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Digital Marketing Lead : 1-7 Years Experience

Location: Mohali


Experience: 4-8 Years (Startup experience mandatory)


Employment Type: Full-time



About Us: We are a fast-growing technology and AI-focused company building products and services for global markets. We value people who have

built things from zero

, learned from

failures

, and scaled

successes

.


Role Overview: We are looking for a

Digital Marketing Manager

with a

strong startup background

, capable of owning

strategy, GTM, team building, and execution

. This role requires an

entrepreneurial mindset

, the ability to stay positive in uncertain environments, and the leadership skills to build and scale a high-performing marketing team.


Key Responsibilities:

Define and execute the

overall digital marketing strategy

aligned with business goals Own and lead

Go-To-Market (GTM) strategy

for new products, services, or features Build, mentor, and scale a

high-performing digital marketing team

Create clear roles, processes, and KPIs for team members

Drive customer acquisition across paid, organic, content, SEO, and community channels

Collaborate closely with founders, sales, and product teams to align GTM execution

Plan experiments, analyze performance data, and iterate quickly

Develop strong positioning, messaging, and brand presence

Maintain a positive, solution-oriented mindset

during challenges and fast changes

Required Experience & Skills:

Founder / Co-founder / Early team experience in a startup that has either: Failed (with strong learnings),

or

Successfully launched or scaled Proven experience in

building and managing marketing teams

Strong capability in marketing strategy and GTM planning

Hands-on experience across key digital marketing channels

Data-driven decision-making and execution skills

Excellent leadership, communication, and collaboration abilities

What We're Specifically Looking For:

A leader with a true

entrepreneurial mindset

--ownership-driven, proactive, and accountable Someone who stays

positive, resilient, and focused on solutions

Comfortable working in ambiguity and fast-paced startup environments

Strategic thinker who can also execute when required

What We Offer:

Opportunity to build and lead the marketing function end-to-end Direct collaboration with founders and leadership High-impact role with long-term growth potential Competitive compensation with performance-linked incentives

Process of Interview

------------------------


The selection of any candidate is purely dependent on their performance in the interview process. Generally, there are three stages in the interview process which are as follows.

Aptitude Test

This part of interview is the First stage where you need to perform a program practically and show the output of the same.

Technical Interview

If you score good! Next will be a panel interview with our technical team, be prepared to answer what you've learned so far.

HR Interview

A series of questions to assess your background & fitment in our company. Then a super welcome after mutual agreement.

Culture At Bluebash

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Shared Values, Mindfulness, Trust, and Learning Through Innovations are keys to our success.

Mindfulness

Mindfulness and realistic skill-sets are the center of our culture in day-to-day communication and execution.

Mentorship

Leading from the front, mentorship assists us to grow personally and professionally.

Transparency and Autonomy

Everyone independently understands their roles & responsibilities in making decisions.

Happiness

We believe success is only possible if we keep both our clients as well as employees satisfied & engaged.

A Healthy Environment

Be it development, sales, or marketing - whatever we do, we do it as a team. We organize fun-filled events.

Exceptional Benefits

You get all employee benefits--enough leaves, vacation time, and awards with other work benefits.