Job Description

Role Overview

We are looking for a

result-oriented Digital Marketing professional

who will

own strategy, execution, and performance

across paid, organic, and emerging digital channels. This role requires a

strong analytical mindset, growth thinking, and hands-on execution capability

to drive brand visibility, qualified leads, and revenue.

Key Responsibilities

Strategy & Planning

Develop and execute

comprehensive digital marketing strategies

to drive brand awareness, qualified leads, and revenue growth Own

annual and quarterly digital marketing roadmaps

with clearly defined KPIs Identify and experiment with

new growth opportunities

across SEO, Paid Media, Content, Social, and

emerging channels (AEO / AI-driven search)

Performance Marketing

Plan, execute, and optimize paid campaigns across

Google Ads, Meta, LinkedIn

, and other relevant platforms Own

budgets, ROAS, CPA, CPL, and lead quality metrics

Conduct

A/B testing

on ad creatives, landing pages, and funnels to improve performance

SEO, Content & Organic Growth

Lead end-to-end

SEO strategy

including Technical SEO, On-page, Off-page, and Local SEO Drive growth in

non-branded organic traffic

and high-intent keyword rankings Collaborate with content teams on

blogs, landing pages, case studies, and thought leadership assets

Work on

AEO / GEO optimization

for visibility in AI-powered search platforms (ChatGPT, Gemini, Perplexity, etc.)

Conversion Rate Optimization (CRO)

Analyze user journeys and optimize landing pages for

higher conversion rates

Improve lead quality through

form optimization, CTAs, UX, and funnel improvements

Use tools like

heatmaps, session recordings, and analytics platforms

to derive insights

Analytics & Reporting

Track, measure, and analyze performance using

GA4, Google Search Console, CRM tools

Prepare

monthly performance reports

with insights, trends, and actionable recommendations Ensure accurate

lead and revenue attribution

across marketing channels

Team & Stakeholder Management

Manage and coordinate with

agencies, freelancers, and internal teams

Work closely with

sales, product, and design teams

to align marketing with business goals Present

performance updates, insights, and strategy recommendations

to leadership

Requirements

1-2 years of experience in

Digital Marketing / Growth Marketing

Strong hands-on experience in

Paid Media, SEO, Analytics, and CRO

Proven ability to drive

measurable growth and ROI

Strong analytical, communication, and stakeholder management skills Experience with

AI-driven search optimization

is a strong plus

Why Join Us

High-ownership role with

end-to-end responsibility

Opportunity to work on

performance, strategy, and emerging marketing trends

Direct impact on business growth and leadership visibility
Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

Cell phone reimbursement Provident Fund
Work Location: In person