Job Description

Digital Marketing Lead

Location:

Remote (with in-person meetings 2-3 times a week at Matunga or CBD Belapur, Mumbai)

Salary:

?25,000/month + Performance Bonus

About

Us

ARULA for Autism is a fast-growing ed-tech and therapy company, transforming the lives of children with autism by empowering parents through home-based therapeutic interventions. With a presence across 15+ countries and a 95% success rate in speech and developmental transformation, ARULA is building a global movement in autism therapy.

Role Overview

We are seeking a

Digital Marketing Lead

who is not only an expert in

SEO, Google Ads, and Meta Ads

, but also passionate about

marketing automation, international campaign scaling, and innovative growth strategies

. This is a high-impact role where you will lead our digital marketing initiatives, optimize our funnels, and directly contribute to ARULA's global reach.

Key Responsibilities

1. Performance Marketing & Paid Ads

Plan, execute, and optimize high-performing campaigns on

Google Ads and Meta Ads

across multiple regions (India, UK, USA, Middle East, etc.). Manage targeting by country, city, and audience persona to ensure maximum ROI. Continuously test creatives, landing pages, and CTAs to drive conversions.

2. SEO & Organic Growth

Lead keyword research, competitor benchmarking, and on-page/off-page optimization. Grow organic search traffic and improve website rankings. Develop and execute content-driven SEO strategies.

3. Marketing Automation

Set up and optimize

WhatsApp, Email, and CRM automations

to nurture leads. Build automated funnels to improve engagement and conversion rates. Ensure smooth integration of automation tools with ad campaigns.

4. Innovation & Strategy

Bring

fresh ideas

for campaigns, content strategies, and digital engagement. Take initiative to propose and experiment with new marketing channels. Stay updated with global digital marketing trends, tools, and best practices.

5. Analytics & Reporting

Monitor campaign KPIs (CPL, CTR, ROAS, etc.) and provide weekly/monthly insights. Track funnel performance and suggest actionable improvements. Report directly to leadership with clear growth-driven action plans.

Requirements

3-5 years of proven experience in

SEO, Google Ads, and Meta Ads

. Hands-on experience in setting up

marketing automations

(WhatsApp, Email, CRM). Strong understanding of international ad targeting and scaling strategies. Proficiency with analytics tools (Google Analytics, Tag Manager, etc.) and SEO tools (SEMRush, Ahrefs, etc.). High initiative-taker, creative thinker, and results-driven marketer. Experience in ed-tech, health-tech, or therapy domains is a plus (not mandatory).

What We Offer

Fixed salary of ?25,000/month +

performance-based bonuses

. Flexible, mostly remote work culture with 2-3 in-person strategy sessions weekly. Opportunity to lead global marketing campaigns and make a measurable impact. Fast-paced startup environment with autonomy, ownership, and growth potential.

How to Apply?

via Indeed; Serious candidates may also share email with coo@arulaforautism.com and prernashraff21.arula@gmail.com with their CV (mandatory) and a brief introduction of themselves, their experience in the field, and their achievements. Please keep the subject line as 'Application for Digital Marketing Lead - YourName*'

Job Types: Full-time, Permanent

Pay: From ?25,000.00 per month

Benefits:

Paid sick time Paid time off Work from home
Application Question(s):

Google paid ads vs Meta ads - which of these do you think will help in achieving ARULA's revenue & client goals better? ARULA is a service-orientated company that provides online e-learning courses to their clients. We have rich data of parent testimonials and client base across 4 continents. What tools do you typically use for SEO, and how do you measure success? Have you set up WhatsApp or Email marketing automations before? Which tools did you use? Why does working with an ed-tech + therapy brand like ARULA excite you?
Work Location: In person