Job Description

About IRIS:

About IRIS IRIS Business Services Limited (IRIS) is a regtech SaaS provider listed on BSE and NSE. Established in 2000, IRIS supports over 30+ regulators and 6000+ enterprises across 54+ countries, impacting over 2 billion lives. IRIS transforms regulatory compliance into a business advantage with its innovative solutions. Headquartered in Mumbai, IRIS has subsidiaries in the USA, Singapore, Malaysia and Italy, and an affiliate in the UAE. It is an active member of various XBRL jurisdictions: XBRL International, India, Europe, South Africa, and the US and serves as an authorized GST Suvidha Provider and private Invoice Registration Portal in India.

Job Title:

Digital Marketing Lead

Experience:

4-6 years

Location:

Vashi, Navi Mumbai

About the Role

We're looking for a

hands-on Digital Marketing Lead

who can plan, execute, and own digital campaigns end-to-end. This role is ideal for someone who loves getting into the trenches--writing copy, setting up email automation, launching ads, tracking results--and making things work. You'll play a pivotal role in increasing our digital presence and driving adoption of our solutions among businesses.


We are building the team steadily, and you'll be one of the early core members--so this is a great opportunity to grow with us.

What You'll Do

Own the Funnel

Plan and run campaigns across paid, organic, email, and social channels Drive awareness, product sign-ups, and user engagement

Execute End-to-End

Manage SEO/SEM, set up and optimize paid ads (Google, LinkedIn) Create landing pages and email sequences using marketing tools Write content or work with freelancers to publish blogs, posts, and updates Drive product adoption through onboarding emails, in-app nudges, etc.

Analytics & Optimisation

Track traffic, sign-ups, CAC, conversion rates Run A/B tests on creatives, messaging, and workflows Report insights and use data to improve performance

Collaborate & Build

Work closely with product, design, and sales to align campaigns with business goals Over time, help set up processes and build the marketing stack

What We're Looking For

5-8 years of digital marketing experience, preferably in B2B or SaaS Strong execution skills across SEO, SEM, content, email, and analytics Proficient in tools like Google Ads, Meta/LinkedIn Ads, HubSpot/Zoho/Mailchimp, Google Analytics Excellent written communication; able to write campaign content, social posts, landing page copy Data-driven mindset with strong attention to detail Comfortable being an individual contributor and a self-starter

Nice to Have

Experience marketing to SMEs, MSMEs, or finance/compliance products Familiarity with marketing automation and basic HTML/CSS Interest in building things from scratch and growing into a leadership role

Why Join Us

Shape the digital marketing function from the ground up Get full ownership and visibility into your work's impact Be part of a meaningful mission to help businesses grow Room to experiment, learn, and grow into larger responsibilities

Awards won by IRIS

Won recognition as Indias best Fintech at the Financial Express Best Banks Awards. an award that was presented to our CEO by Smt Nirmala Sitharaman, Finance Minister, Govt of India.



IRIS has been selected as the Best Tax Technology Service Provider 2022 in category National Taxation Awards at the prestigious TIOL Awards.



IRIS CARBON has won The Most Agile/Responsive SaaS Solution of the Year award at the 2022 SaaS Awards by Awarding and Consultancy International.