Job Description

Job description

We are seeking a highly motivated and results-driven

Digital Marketing Manage

r to

lead our online marketing efforts. You will be responsible for developing, implementing,

and optimizing digital marketing campaigns to drive brand awareness, customer

engagement, and business growth.

Key Responsibilities:Strategy & Planning:

? Develop and execute comprehensive digital marketing strategies aligned with

business goals.

? Identify target audiences and create data-driven marketing plans.

? Manage and allocate the digital marketing budget efficiently.

Campaign Management:

? Plan and oversee paid digital campaigns across Google Ads, Facebook,

Instagram, LinkedIn, and other platforms.

? Optimize PPC campaigns for conversions and ROI.

? Implement and manage email marketing campaigns.

SEO & Content Marketing:

? Oversee SEO strategy to improve organic search rankings.

? Collaborate with content creators to develop high-quality blog posts, landing

pages, and other digital assets.

? Optimize content for SEO, engagement, and conversion.

Social Media & Community Engagement:

? Manage social media strategy across multiple platforms.

? Monitor engagement, respond to queries, and build a strong brand presence.

? Analyze social media performance and adjust strategies accordingly.

Analytics & Performance Tracking:

? Track, analyze, and report on digital marketing performance using Google

Analytics, Google Tag Manager, and other tools.

? Use data-driven insights to optimize campaigns and improve ROI.

? Conduct A/B testing to improve ad and landing page performance.

Collaboration & Leadership:

? Work cross-functionally with design, sales, and product teams to ensure

marketing consistency.

? Stay up-to-date with digital marketing trends, tools, and best practices.

? Manage a team of marketing specialists (if applicable).

Requirements & Qualifications:

? Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.

? 3+ years of experience in digital marketing or a similar role.

? Expertise in SEO, SEM, Google Ads, Facebook Ads, and other paid

advertising platforms.

? Hands-on experience with Google Analytics, Google Tag Manager, CRM

systems, and email marketing platforms.

? Strong understanding of content marketing, social media strategies, and

influencer marketing.

? Experience with A/B testing, conversion rate optimization (CRO), and growth

hacking strategies.

? Excellent analytical, problem-solving, and decision-making skills.

? Strong written and verbal communication skills.

Preferred Qualifications:

? Certification in Google Ads, HubSpot, or Facebook Blueprint is a plus.

? Experience in B2B or eCommerce marketing.

? Knowledge of basic graphic design tools (e.g., Canva, Adobe Creative Suite) is a

plus.

Job Type: Full-time

Pay: ?25,000.00 - ?40,000.00 per month

Benefits:

Provident Fund
Work Location: In person