The Digital Marketing Lead will be responsible for developing and executing comprehensive digital marketing strategies to attract and engage clients seeking migration, education, and career opportunities abroad. You will lead a team manage campaigns across channels, and work closely with business and sales teams.
Key Responsibilities: Strategy & Planning
Develop and implement integrated digital marketing strategies aligned with business objectives across migration, study abroad, and recruitment verticals.
Identify and target key customer segments across different geographies
Campaign Management
Plan and manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, etc.) for lead generation and brand visibility.
Oversee SEO, SEM, display advertising, and remarketing strategies.
Content & Social Media
Oversee content creation for websites, blogs, landing pages, and social media (in collaboration with content writers and designers).
Manage organic and paid social media marketing across platforms (Facebook, Instagram, LinkedIn, YouTube)
Website & Analytics
Manage website updates and ensure SEO best practices.
Monitor and report performance using CRM platforms..
Team & Collaboration
Manage and mentor a small team of digital marketing specialists or collaborate with external vendors.
Job Type: Permanent
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
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