Job Description

Mandatory Criteria (Can't be neglected during screening) :

Looking for Immediate joiners or max. 30 days of Notice Period candidates.

MBA in Sales and Marketing

Candidate must have Experience in IT Services ONLY preferably QA industry.

Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.

Lead generation - Expertise in sales tools like navigator, LinkedIn, Lusha or any other lead generation tool.

Strong knowledge on digital marketing areas - SEO, Social media management tools and Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.

Proficient in Marketing Tools, email marketing, CRM, Gsuite, MS office.

Description

Targets:

Lead generation, regular content collation and publishing by coordinating with stakeholders, Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.

Implement the organizational marketing strategy and coordinate for all marketing activities for the organization

Do marketing automation to set up and run email campaigns and track responses

Generate in-bound leads and create a database through various marketing campaigns on email, social media etc.

Coordinate with delivery and pre-sales teams to collect content for:

- whitepaper, articles,

- case studies, customer testimonials

- webinars / blogs / videos / interviews

get them written through the writer and published on different platforms.

Research and collect information on all events and conferences and suggest them to Qualitrix management.

Support events and conferences for collateral creation and running campaigns

Work on Linkedin sales navigator to run outbound campaigns on target audience

Ensure Qualitrix presence on all key external platform subscriptions and make periodic updates.

Track SEO keywords and website traffic generation with the SEO partner agency.

Ensure website management and periodic updation through the partner agency.

Track regular social media posts and align them with Qualitrix target market.

Understand Qualitrix offerings and messaging to create appropriate campaigns.

Improve Qualitrix' online brand awareness

Requirements :-

Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.

Experience of working in IT services firms.

Proven success in delivering results in terms of inbound leads, social media growth, increase in website traffic.

Strong knowledge on digital marketing areas - SEO, Social media management tools.

Awareness of key online platforms, portals for creating brand awareness.

Abiliity to collaborate with internal and external stakeholders, talk to senior management and collect information for content.

Ability to review content quality.

Experience in running successful online marketing campaigns.

Ability to understand Qualitrix offerings & USP, and explain it to prospects - understand the products or services, their features, benefits and pricing details.

Expert in sales tools such as sales navigator, linkedin, lusha or any other lead generation tool.

Excellent verbal and written communication.

Experience on using a CRM system and understand sales process.

Proficient in marketing automation tools, email marketing, CRM, Gsuite, MS office - Excel, powerpoint and word.

Soft Skills :-

Proactive, detail oriented, disciplined, process oriented, result oriented, persistent, competitive, collaborator.

Qualification:-

MBA in Sales and Marketing.

Experience in IT Services preferably QA industry.

Job Type: Full-time

Pay: ₹900,000.00 - ₹1,100,000.00 per year

Schedule:

Day shift
Education:

Master's (Required)
Experience:

Digital Marketing: 5 years (Required)
Work Location: In person