Job Description

Mandatory Criteria (Can't be neglected during screening) :

? Looking for Immediate joiners or max. 30 days of Notice Period candidates.

? MBA in Sales and Marketing

? Candidate must have Experience in IT Services ONLY preferably QA industry.

? Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.

? Lead generation - Expertise in sales tools like navigator, LinkedIn, Lusha or any other lead generation tool.

? Strong knowledge on digital marketing areas - SEO, Social media management tools and Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.

? Proficient in Marketing Tools, email marketing, CRM, Gsuite, MS office.

Description

? Targets:

Lead generation, regular content collation and publishing by coordinating with stakeholders, Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.

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Implement the organizational marketing strategy and coordinate for all marketing activities for the organization

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Do marketing automation to set up and run email campaigns and track responses

? Generate in-bound leads and create a database through various marketing campaigns on email, social media etc.

? Coordinate with delivery and pre-sales teams to collect content for:

- whitepaper, articles,

- case studies, customer testimonials

- webinars / blogs / videos / interviews

get them written through the writer and published on different platforms.

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Research and collect information on all events and conferences and suggest them to Qualitrix management.

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Support events and conferences for collateral creation and running campaigns

? Work on Linkedin sales navigator to run outbound campaigns on target audience

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Ensure Qualitrix presence on all key external platform subscriptions and make periodic updates.

? Track SEO keywords and website traffic generation with the SEO partner agency.

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Ensure website management and periodic updation through the partner agency.

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Track regular social media posts and align them with Qualitrix target market.

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Understand Qualitrix offerings and messaging to create appropriate campaigns.

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Improve Qualitrix' online brand awareness

Requirements :-

? Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.

? Experience of working in IT services firms.

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Proven success in delivering results in terms of inbound leads, social media growth, increase in website traffic.

? Strong knowledge on digital marketing areas - SEO, Social media management tools.

?

Awareness of key online platforms, portals for creating brand awareness.

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Abiliity to collaborate with internal and external stakeholders, talk to senior management and collect information for content.

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Ability to review content quality.

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Experience in running successful online marketing campaigns.

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Ability to understand Qualitrix offerings & USP, and explain it to prospects - understand the products or services, their features, benefits and pricing details.

? Expert in sales tools such as sales navigator, linkedin, lusha or any other lead generation tool.

? Excellent verbal and written communication.

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Experience on using a CRM system and understand sales process.

? Proficient in marketing automation tools, email marketing, CRM, Gsuite, MS office - Excel, powerpoint and word.

Soft Skills :-

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Proactive, detail oriented, disciplined, process oriented, result oriented, persistent, competitive, collaborator.

Qualification:-

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MBA in Sales and Marketing.

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Experience in IT Services preferably QA industry.

Job Type: Full-time

Pay: ?900,000.00 - ?1,100,000.00 per year

Schedule:

Day shift
Education:

Master's (Required)
Experience:

Digital Marketing: 5 years (Required)
Work Location: In person