Job Description

Growexx is hiring a

Digital Marketing Lead

to own and execute end-to-end digital marketing strategies. You'll drive brand visibility, lead generation, and audience engagement through SEO, paid and organic campaigns, social media, content, events, and analytics.

Key Responsibilities

Oversee brand consistency, usability, and performance. Drive email marketing and automated campaigns to scale outreach, nurture leads, and grow brand presence within the compliance and AI ecosystem. Drive sign-ups, conversions, and user adoption through targeted campaigns. Create and publish blogs, newsletters, and whitepapers aligned with compliance and AI trends Organize and promote online compliance events, demos, and thought-leadership webinars. Collaborate with industry experts and regulatory professionals to strengthen brand authority. Define KPIs and deliver monthly reports with actionable insights on reach, engagement, and conversion. Explore partnerships with media and industry platforms to amplify brand Continuously monitor trends in AI, compliance, and RegTech marketing for innovative brand strategies. Lead, mentor, and manage the digital marketing team across SEO, SEM, social media, content, and performance marketing. Stay updated on the latest digital trends, platforms, and technologies to keep strategies innovative and competitive. Plan and execute performance-driven campaigns across Instagram, X (Twitter), Google Ads, LinkedIn Ads, Facebook/Instagram, and other paid media platforms. Oversee SEO/SEM strategy to maximize website traffic, keyword ranking, and organic lead generation. Create dashboards and monthly reports on campaign ROI, Performance metrics, engagement, lead generation, and funnel efficiency

Key Skills

Expertise in SEO, performance marketing, and lead generation across digital channels. Proficient in analytics, marketing automation, and campaign management tools. Strong social media strategy, brand building, and online event promotion skills. Excellent communication, project management, and cross-functional coordination. Strategic thinker with a data-driven mindset and awareness of industry trend.

Education and Experience

Bachelors or master's degree in marketing, English, journalism or related field. Minimum 8+ Years' experience in Digital Marketing IT Industry.

Analytical and Personal skills

Should have good logical reasoning and analytical skills. Good communication skills and extrovert. Positive attitude and a team player. Openness to learn new search engine optimization concepts. Attention to details. * Take own initiatives to achieve own goals.