Job Description

Digital Marketing Lead - B2B & Social Media Strategy

Location:

Rabale, Navi Mumbai

Company:

Pet Tools Pvt. Ltd.

Employment Type:

Full-time | On-site

Who We Are

Pet Tools Pvt. Ltd.

is a trusted name in

precision engineering and tooling solutions

, serving customers in the

automotive and industrial sectors

. With a legacy of innovation and quality, we manufacture tools and components that power production lines around the world.

Our mission is to combine

engineering excellence with modern marketing innovation

-- reaching the right audiences, building relationships, and showcasing the impact of our craftsmanship. At Pet Tools, we value teamwork, continuous learning, and a growth mindset.

About the Role

At

Pet Tools Pvt. Ltd.

, we believe strong brands are built through meaningful digital connections. We're looking for a

Digital Marketing Lead

who can bring creativity, strategy, and performance together to strengthen our online presence and engage B2B audiences.

The ideal candidate will have

2-3 years of hands-on experience

in digital marketing, with a solid understanding of

social media management, paid campaigns, and B2B content strategy

-- ideally within the

manufacturing or engineering sector

.

This is a great opportunity for a motivated marketer to take ownership of campaigns, contribute ideas, and make a visible impact on brand growth. Assist in creating

email campaigns, landing pages, and lead generation initiatives

for sales support.

KEY RESPONSIBILITIES

Social Media Strategy

Develop and execute a

content and engagement strategy

for LinkedIn and Facebook tailored to B2B audiences. Create or coordinate high-quality content (posts, graphics, videos, case studies) that highlights Pet Tools' products, achievements, and brand story. Manage community engagement -- responding to comments, inquiries, and interactions professionally and promptly. Monitor competitors and industry trends to keep our digital strategy current and relevant.

Brand & Content Marketing

Support brand-building initiatives, product launches, and trade event promotions. Collaborate with internal teams (sales, product, and design) to ensure consistent messaging across all communication channels. Maintain a content calendar and ensure timely execution of campaigns.

Analytics & Reporting

Track KPIs such as reach, engagement, traffic, and lead generation. Prepare monthly marketing performance reports with insights and improvement suggestions. Use tools like

Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager

to guide decisions.

Qualifications & Skills

Required:

Bachelor's degree in Marketing, Business, Communications, or a related field.

2-3 years

of experience in digital marketing or social media management (preferably in a B2B/manufacturing setup). Proficiency with

LinkedIn Ads, Facebook Ads, Google Analytics, and SEO fundamentals

. Strong communication and content-writing skills. Ability to handle multiple campaigns, manage time efficiently, and work cross-functionally.

Preferred:

Experience with

graphic design tools

(e.g., Canva, Adobe Creative Suite). Understanding of

lead generation strategies

in B2B markets. Familiarity with

email marketing platforms

like HubSpot, etc.

Why Join Pet Tools?

Work on impactful marketing projects in a fast-evolving manufacturing industry. Get hands-on exposure to B2B marketing strategies and digital campaign management. Collaborate with technical and business teams to bring creative ideas to life. Be part of a company that encourages innovation, ownership, and professional growth.
Job Type: Full-time

Pay: ₹22,000.00 - ₹28,000.00 per month

Benefits:

Health insurance Leave encashment Provident Fund
Work Location: In person