Job Description

Digital Marketing Lead (Project Manager)

Location

: Salunke Vihar, Pune - 411048

Experience

: 4-5 Years

Salary

: ?45,000 per month

Department

: Digital Marketing

Reporting To

: Head - Marketing / Senior Management

Job Overview

We are seeking a dynamic and results-driven

Digital Marketing Lead (Project Manager)

to spearhead our digital marketing initiatives, with a strong focus on

performance marketing and LinkedIn advertising

. This role requires a strategic thinker who can manage campaigns end-to-end, lead a high-performing team, and drive brand growth and lead generation through data-backed decisions.

Key Responsibilities

Plan, develop, and execute performance marketing campaigns

, with a special emphasis on LinkedIn ads targeting B2B audiences. Lead and mentor a team of digital marketers, ensuring productivity and alignment with business goals. Oversee and contribute to brand building efforts across digital platforms, including content, design, and messaging strategy. Manage project timelines, resource allocation, and ensure deliverables are met efficiently and effectively. Collaborate cross-functionally with design, content, tech, and leadership teams to ensure campaign consistency and impact. Track, analyze, and report on campaign KPIs and performance metrics; implement optimization strategies to improve ROI. Drive A/B testing, conversion rate optimization (CRO), and continuously improve marketing funnels.

Requirements & Skills

4-5 years of proven experience in

digital marketing

, with hands-on expertise in

LinkedIn ads

and

B2B lead generation

. Strong leadership and

team management skills

with the ability to inspire and guide a growing team. Solid understanding of

performance marketing metrics

, paid advertising, and digital marketing best practices. Proficiency with tools like

Google Analytics, Google Ads, LinkedIn Campaign Manager

, and email automation platforms. Strong project management skills, with experience in handling multiple campaigns simultaneously. Excellent communication, storytelling, and problem-solving abilities. Experience in

brand development

and digital storytelling is a strong advantage.

Preferred Traits

Self-starter with a proactive attitude and ownership mindset. Creative and analytical thinker who can merge strategy with execution. Comfortable working in a fast-paced, performance-driven environment.
Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?45,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift
Supplemental Pay:

Performance bonus Yearly bonus
Work Location: In person