Job Description

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Summary:
We are seeking a dynamic and results-driven Marketing Specialist to lead our digital, social, and offline marketing initiatives. This role is pivotal in driving brand visibility, customer engagement, and lead generation through data-informed strategies across multiple channels. The ideal candidate will be responsible for designing and executing high-impact campaigns that align with business goals, optimize performance metrics, and strengthen our market presence. With a strong blend of creativity and analytical rigor, you'll play a key role in shaping our marketing narrative and delivering measurable ROI across digital and physical touchpoints.
Responsibilities:

• Strategize and execute high-ROI paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.

• Optimize performance campaigns by focusing on lead generation, CPL, CPA, remarketing, and lookalike audience targeting.

• Conduct A/B testing to refine messaging, creatives, and user journeys for improved conversion rates.

• Lead SEO/SEM efforts including keyword research, campaign planning, and web traffic analysis.

• Design, develop, and optimize landing pages to align with campaign objectives and enhance user experience.

• Monitor and report campaign performance using Google Analytics, Meta Business Suite, CRM dashboards, and other analytics tools.

• Manage and grow brand presence across LinkedIn, Facebook, and Instagram through strategic content planning and community engagement.

• Oversee end-to-end social media campaigns--from concept and content creation (copy + design) to publishing and performance tracking.

• Develop engaging content formats including posts, stories, and video content that support brand storytelling and campaign goals.

• Maintain brand consistency across all digital platforms and ensure timely responses to customer inquiries.

• Track and analyze engagement metrics, follower growth, reach, and lead conversion performance.

• Plan and execute branding events, workshops, and below-the-line (BTL) marketing activities.

• Coordinate with vendors for promotional materials, event branding, and collateral development.

• Support sales teams with marketing assets such as brochures, standees, flyers, and presentation tools.

Requirements
Requirements:

• Bachelor's or Master's degree in Marketing, Mass Communication, or a related field.

• 3-4 years of proven experience in marketing, preferably in service, staffing, or skill development sectors.

• Hands-on expertise in:

Performance marketing (Google Ads, Meta Ads)
Social media management and content strategy
SEO/SEM and analytics platforms (Google Analytics, Meta Business Suite)
Content planning, coordination, and cross-functional collaboration

• Strong communication and presentation skills with the ability to articulate strategies and insights clearly.

• Proven blend of creativity and analytical thinking to drive data-backed decisions.

• Demonstrated ability to manage multiple campaigns simultaneously while meeting tight deadlines.

Skills Required