Job Description

Key Responsibilities:

Develop and execute digital marketing strategies:

This involves creating comprehensive plans to promote hospital services, attract patients, and enhance the hospital's online reputation.

Manage the hospital's online presence:

This includes maintaining the hospital website, ensuring it is user-friendly, informative, and optimized for search engines.

Create and manage social media content:

This involves developing engaging content for various social media platforms, interacting with followers, and building a strong online community.

Manage online advertising campaigns:

This includes developing and managing paid advertising campaigns on platforms like Google Ads and social media to reach specific target audiences.

Conduct market research and analysis:

This involves analyzing market trends, patient preferences, and competitor activities to identify opportunities for growth and refine marketing strategies.

Track and analyze campaign performance:

This involves monitoring key performance indicators (KPIs) like website traffic, engagement rates, and conversion rates to assess the effectiveness of digital marketing efforts and make necessary adjustments.

Collaborate with other departments:

This involves working closely with medical staff, administrative teams, and other departments to ensure consistent messaging and alignment with overall hospital goals.

Stay up-to-date on digital marketing trends:

This involves continuously learning about new technologies, platforms, and best practices in the field to ensure the hospital's digital marketing efforts are effective and relevant.
Skills and Qualifications:

Digital marketing expertise:

Strong understanding of various digital marketing channels, including SEO, social media marketing, content marketing, email marketing, and online advertising.

Content creation and management:

Ability to create engaging and informative content for different online platforms.

Social media management:

Experience managing social media accounts, developing content strategies, and engaging with online communities.

SEO knowledge:

Understanding of SEO principles and best practices to improve website visibility in search engine results.

Analytics and reporting:

Ability to track and analyze campaign performance, identify trends, and generate insights.

Communication and collaboration skills:

Strong communication and interpersonal skills to collaborate effectively with various teams and stakeholders.

Healthcare knowledge (preferred):

Understanding of the healthcare industry, regulatory requirements, and patient privacy.

Strategic thinking and problem-solving:

Ability to develop and implement effective marketing strategies, analyze data, and solve problems.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Health insurance Provident Fund
Experience:

Digital marketing: 3 years (Required)
Location:

Banglore, Karnataka (Required)
Work Location: In person