Assist in the formulation of strategies to build a lasting digital connection with consumers. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Be actively involved in SEO efforts (keyword, image optimization etc.) Collaborate with designers to improve user experience. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Requirements and Skills:
Excellent communication and interpersonal skills Analytical mindset and critical thinking
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