Job Description

Digital Marketing & Outreach Manager for an Islamic App

We are looking for a highly motivated and organized individual to lead the

digital marketing, outreach, and partnerships

for our Islamic app. The role requires creativity, strong coordination skills, and the ability to execute comprehensive marketing strategies across multiple channels.

Key Responsibilities

1. Market Research

Conduct research to understand user needs, competitor activities, and emerging trends in Islamic/spiritual apps. Identify opportunities for growth across digital and offline channels.

2. Marketing Coordination

Work closely with the

graphic designer

to ensure all marketing design requirements are delivered on time. Coordinate with the

content creation volunteer group

to ensure consistency of messaging and quality. Prepare and manage the

annual social media calendar

, ensuring consistent activity across all platforms.

3. Marketing Strategy & Planning

Develop detailed

digital + traditional marketing plans

covering paid campaigns, grassroots outreach, and community engagement. Create and execute

digital marketing strategies and campaigns

that align with the app's mission. Implement

SEO strategies

to grow organic traffic on content marketing pages. Manage

content marketing

on the blog page.

4. Partnerships & PR

Build and maintain partnerships with

magazines, mosques, therapists, colleges, and Islamic organizations

. Oversee

PR activities

, ensuring positive visibility and reputation management.

5. Email Marketing

Plan, design, and deliver engaging

email campaigns

(content + design + delivery).

6. Outreach Programs

Design and manage a

College Ambassador Program

, engaging students across campuses. Build and maintain a network of

social media influencers

, handling outreach, onboarding, and collaborations. Explore

shoutout opportunities

with relevant community pages, thought leaders, and Islamic content creators.

7. Social Media Management

Manage all

social media handles

, ensuring regular posting, engagement, and follower growth. Track and engage with

social media content creators

in the Islamic and wellness niche.

Qualifications & Skills

Proven experience in

digital marketing, social media management, or community outreach

. Strong communication, coordination, and organizational skills. Ability to multitask and manage multiple projects simultaneously. Understanding of Islamic values and sensitivity in communication (preferred). Familiarity with tools such as Google Analytics, SEO tools, and social media scheduling platforms.
Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person