Job Description

Role Overview

The Digital Marketing Intern will support School's admissions growth through creative marketing campaigns, online promotions, lead generation, and brand-building activities. This role is ideal for someone who is passionate about education, digital media, social campaigns, and community outreach.

You will work closely with the Admissions Counsellors, School Management, and Marketing Team to attract parents, create awareness, and drive enquiries for PP1-Class 12.

Key Responsibilities1. Digital Marketing & Social Media

Manage daily content posting on Instagram, Facebook, YouTube, LinkedIn Develop reels, short videos, parent testimonial videos Monitor comments, messages, and enquiries across platforms Create storytelling-style posts that reflect school values (culture, innovation, STEM, discipline, etc.)

2. Lead Generation & Campaign Support

Assist in planning and executing digital campaigns for admissions Manage Facebook/Instagram Ads backend (learning support provided) Run WhatsApp outreach messages and track responses Optimize landing pages and enquiry forms for better conversions

3. Content Creation

Write creative captions, newsletters, announcements Assist in designing posters/flyers for online and offline use Create templates for festival posts, event posts, and weekly updates Support video editing for school events and campus highlights

4. Analytics & Reporting

Track daily performance of posts, reels, and ads Monitor enquiry sources and generate weekly reports Maintain a dashboard of marketing activities and ROI Analyse competitors (local schools) and share insights

5. Community Outreach Support

Help run pediatric clinic survey campaign (QR code + form tracking) Support apartment/outreach events with marketing material Promote school activities like STEM labs, sports, events, and value programs

6. Coordination

Work with counsellors to ensure leads reach the admissions team Maintain communication with photographers, designers, vendors Support the creation of digital boards/screens content in clinics & public places

Skills Required

Basic knowledge of digital marketing fundamentals Ability to create and edit reels/videos (CapCut, Canva, InShot preferred) Good communication & creative thinking Interest in education, child development, and branding Social media savvy (Instagram Reels is a must) Basic analytics understanding (Instagram insights, website traffic, leads) Canva / Adobe Spark / basic design skills (preferred but not mandatory)

Educational Background

Any undergraduate/graduate in Marketing, Mass Communication, Multimedia, BBA, BCom, BA, Psychology, Education, or related fields Freshers welcome

Internship Benefits

Hands-on exposure to real-time school admissions marketing Opportunity to learn Meta Ads, SEO, content strategy, and community marketing Experience certificate + Letter of Recommendation (LoR) Opportunity to work directly with school leadership Stipend based on performance Chance to convert to full-time role based on results

Performance Indicators (KPIs)

Growth in leads generated Engagement rate on social media Quality of content (reels, posters, etc.) Timely posting and scheduling consistency Contribution to brand visibility Coordination with admissions counsellors
Job Type: Internship

Pay: ₹1,000.00 - ₹5,000.00 per month

Work Location: In person