Job Description

Role Overview

The Digital Marketing Analyst will be responsible for planning, executing, and optimizing digital marketing initiatives for clients in the

Automobile and Electric Vehicle (EV)

sector. The role requires strong analytical skills, hands-on campaign management experience, and a good understanding of automotive consumer behavior, EV trends, and dealership-level marketing operations.

Key Responsibilities

1. Digital Campaign Strategy & Execution

Develop and execute performance marketing campaigns across

Google Ads, Meta Ads, YouTube, and LinkedIn

tailored to the automobile & EV audience. Manage campaigns for lead generation including

test drives, dealership visits, vehicle bookings, and service appointments

. Conduct keyword research and audience analysis to improve traffic and lead quality. Optimize CPC, CTR, conversion rate, and ROI across all platforms.

2. Website, SEO & Content Optimization

Perform regular SEO audits and track keyword rankings for automobile & EV clients. Support content strategy for blogs, landing pages, EV knowledge center, and product pages. Work with design/content teams to create conversion-focused web assets.

3. Analytics & Reporting

Track, analyze, and interpret performance data using

Google Analytics, Google Data Studio, CRM dashboards, and marketing automation tools

. Prepare weekly and monthly performance reports with actionable insights. Recommend improvements to enhance lead quality, customer journey, and digital presence.

4. Social Media & Community Management

Support content planning and engagement strategies for platforms like

Instagram, Facebook, LinkedIn, YouTube, and Twitter/X

. Monitor EV industry trends, competitor activities, and new technology launches. Coordinate with design and content teams for creative alignment.

5. Industry-Specific Responsibilities (Automobile & EV)

Understand vehicle models, EV specifications, range, battery performance, and customer decision parameters. Analyze dealership funnels and support digital initiatives for

test-drive campaigns, walk-ins, pre-bookings, and after-sales service promotions

. Research EV market updates, government subsidies, state EV policies, and competitive landscape. Track customer behavior insights for both ICE (Internal Combustion Engine) and EV vehicle categories.

6. Cross-Functional Coordination

Collaborate with sales teams, CRM teams, and dealership partners to align leads and conversion metrics. Work closely with internal teams to execute 360 marketing plans.

Skills & Qualifications

Mandatory Skills

Strong knowledge of

Google Ads, Meta Ads, SEO tools, Google Analytics, and CRM systems

. Understanding of automobile and/or EV segment fundamentals. Analytical mindset with ability to interpret data and performance metrics. Excellent communication and presentation skills.

Preferred Skills

Experience working with

dealerships, OEMs, or EV startups

. Knowledge of marketing automation tools (HubSpot, Zoho, LeadSquared, etc.). Ability to create performance dashboards and reports. Basic understanding of creative briefs and digital content flows.

Education

Bachelor's degree in Marketing, Business, Engineering, or related field. Certification in Digital Marketing (Google, Meta, HubSpot) is an added advantage.

Key Performance Indicators (KPIs)

Lead generation volume and cost per lead. Website traffic, conversion rate, and keyword ranking improvement. ROI on digital campaigns. Engagement metrics across social platforms. Improvement in dealership walk-ins and test-drive bookings from digital channels.
Job Types: Full-time, Permanent, Fresher

Pay: ?18,000.00 - ?20,000.00 per month

Benefits:

Work from home
Application Question(s):

Please share your linkedin profile ? For first 3 months it is unpaid for training & learning purpose followed by full time opportunity with a CTC of 2.4 LPA? Are you ok with that?
Work Location: Remote