Job Description

We are seeking a creative and results-driven

Digital Marketing Specialist

to develop, implement, track, and optimize our digital marketing campaigns across various online channels. The ideal candidate will have a passion for all things marketing and technology and will be well-versed in digital marketing concepts, tools, and strategies.

Key Responsibilities:

Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising Manage and maintain the company's social media presence (Facebook, Instagram, LinkedIn, X, TikTok, etc.) Develop engaging content for social media, blogs, email, and websites Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies through digital marketing Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Manage online brand and product campaigns to raise brand awareness Stay up to date with the latest trends and best practices in online marketing and measurement

Requirements:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field Proven experience in digital marketing or related role (1-3 years minimum preferred) Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush, Hotjar) Experience in setting up and optimizing Google Ads and Meta (Facebook/Instagram) campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement Experience with CRM and marketing automation tools (e.g., HubSpot, Mailchimp, Zoho) is a plus Excellent communication, organization, and multitasking skills

Preferred Skills:

Graphic design skills (e.g., Canva, Adobe Creative Suite) Video editing skills (for reels, shorts, or YouTube content) Knowledge of affiliate and influencer marketing
Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person