Job Description

Roles and Responsibilities:

1. Digital Marketing Strategy & Planning

Develop and execute digital marketing strategies to promote events, conferences, and summits. Plan campaigns to drive event registrations, ticket sales, and brand visibility. Identify the right marketing channels (social media, email, PPC, influencer collaborations) for each event.

2. Social Media Management

Create and manage event-specific content calendars for platforms like LinkedIn, Instagram, Facebook, X, and YouTube. Run paid ad campaigns (sponsored posts, lead ads) to boost event attendance and awareness. Engage with the online community -- reply to comments, DMs, and queries about events.
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3. Email Marketing & CRM

Develop and send promotional emails, newsletters, and event reminders. Build segmented email lists for delegates, sponsors, and partners. Track open rates, CTR, and conversions to improve campaign performance.

4. Website & Landing Page Management

Manage and update event websites using CMS tools (like WordPress or HubSpot). Create optimized landing pages for event registrations and sponsor promotions. Ensure SEO best practices are followed for organic visibility of event pages. Collaborate with the design/development team for regular updates and content refreshes.

5. SEO & Paid Advertising

Conduct keyword research related to events, speakers, and industry themes. Optimize website content, blogs, and event listings for higher search rankings. Manage Google Ads, Meta Ads, and LinkedIn Campaigns for targeted lead generation. Monitor and analyze ad performance to maximize ROI.

6. Content Creation & Promotion

Create engaging content (blogs, videos, interviews, speaker highlights, behind-the-scenes clips). Collaborate with the design and video teams for promotional creatives. Coordinate with media partners and PR teams for joint promotional efforts. Repurpose event content into post-event highlights, recaps, and social snippets.

7. Sponsor & Partner Promotion

Support sponsors and partners by promoting their brand presence before, during, and after the event. Manage partner announcements and co-branded campaigns. Ensure visibility for sponsors across digital platforms and email communications.

8. Analytics & Reporting

Track campaign performance using tools like Google Analytics, Meta Business Suite, and HubSpot. Prepare reports on registrations, engagement, and ROI. Analyze attendee behavior to optimize future event marketing strategies.

9. Collaboration & Coordination

Work closely with event operations, design, and sales teams to align marketing efforts. Coordinate with speakers and exhibitors for digital promotion support. Support on-site event coverage (live posting, real-time updates, photography coordination).
Job Types: Full-time, Fresher, Internship
Contract length: 3 months

Pay: ?10,000.00 - ?20,000.00 per month

Benefits:

Paid sick time Paid time off
Ability to commute/relocate:

Mumbai Suburban, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Education:

Bachelor's (Preferred)
Work Location: In person