SK Software Developers (SKSD) is a leader in luxury digital services, driving innovation through high-end solutions and a commitment to excellence. We're looking for a Digital Advertising & Analytics Strategist who is ready to take SKSD's advertising strategies to the next level and deliver results that make a tangible impact.
Job Summary:
The Digital Advertising & Analytics Strategist will be responsible for planning, executing, and optimizing our digital ad campaigns across platforms. This role requires a blend of creative strategy and data-driven decision-making to enhance SKSD's brand presence and generate high-quality leads. You will also be instrumental in using analytics to inform strategies and fine-tune our campaigns, ensuring maximum ROI.
Responsibilities:
Campaign Strategy & Execution:
Develop and manage paid ad campaigns across Google, Facebook, Instagram, LinkedIn, and other relevant platforms, creating high-impact strategies tailored to our luxury brand.
Audience Targeting & Segmentation:
Utilize data-driven insights to identify and segment target audiences, ensuring that ads reach the right people at the right time for optimal results.
Creative Collaboration:
Work with the content and creative teams to craft visually stunning and engaging ad creatives that captivate our target market, aligning with SKSD's brand standards.
Performance Analysis & Optimization:
Monitor campaign performance in real-time, analyzing data to refine strategies, reallocate budgets, and implement adjustments for improved conversion rates.
A/B Testing & Experimentation:
Run A/B tests to assess different creative elements, targeting options, and ad formats, constantly innovating to find the most effective combinations.
Analytics & Reporting:
Generate insightful reports to track KPIs, measure campaign success, and provide actionable recommendations based on analytics to enhance future strategies.
Budget Management:
Efficiently manage and optimize ad spend, ensuring we achieve maximum impact within budget while meeting business objectives.
Market Trends & Competitive Analysis:
Stay updated on industry trends, competitive landscape, and emerging digital advertising opportunities to keep SKSD ahead of the curve.
Conversion Rate Optimization (CRO):
Work alongside the web and design teams to ensure ad traffic is converted effectively on landing pages and other digital touchpoints.
Qualifications:
Analytical Expertise:
Strong analytical skills with a deep understanding of digital advertising platforms and tools like Google Analytics, Facebook Ads Manager, and other tracking systems.
Creative & Strategic Mindset:
Ability to combine creativity with strategic thinking to develop campaigns that resonate with luxury audiences and drive results.
Proven Experience:
Demonstrated success in managing ad campaigns with measurable results, especially in high-end or luxury markets.
Technical Proficiency:
Familiarity with various ad formats, bidding strategies, and optimization techniques across Google, social media, and other advertising channels.
Problem-Solver:
Proactive approach to challenges with a focus on continuous improvement and results-oriented thinking.
Commitment to Excellence:
A natural alignment with our founder's ethos of "no 'try'--only 'make it happen'"--demonstrating a relentless drive to achieve goals.
Why Join SKSD?
Luxury Market Impact:
Shape advertising strategies that define a premier brand in software and digital marketing.
Professional Growth:
Gain unique experience working with a team that sets the bar in high-end digital services.
Innovative Environment:
Collaborate with a forward-thinking team dedicated to pushing boundaries in digital advertising.
Supportive Culture:
Join a workplace that values creativity, precision, and commitment to excellence.
Connect with Us
Are you ready to join a team that thrives on innovation and luxury in the digital world? At SK Software Developers, we're always excited to connect with like-minded individuals who share our passion for excellence.