: Collaborating with the marketing team to create comprehensive digital marketing strategies aligned with the company's overall goals and objectives.
Overall, a digital marketing executive plays a crucial role in driving brand awareness, engagement, and conversions through effective digital marketing tactics and strategies. They must be skilled in various digital marketing disciplines, have strong analytical abilities, and be able to adapt to changes in the digital landscape.
Managing Social Media Platforms
: Planning, executing, and optimizing social media campaigns across platforms like Facebook, Twitter, Instagram, LinkedIn, etc. This involves creating content calendars, posting content, engaging with the audience, and analyzing performance metrics.
Content Creation and Management
: Generating engaging and relevant content for various digital channels, including websites, blogs, social media, email newsletters, etc. This may involve writing blog posts, creating graphics, shooting videos, and more.
Search Engine Optimization (SEO)
: Optimizing website content and structure to improve organic search visibility and rankings. This includes keyword research, on-page optimization, link building, and staying updated with SEO best practices.
Pay-Per-Click (PPC) Advertising
: Managing PPC campaigns on platforms like Google Ads, Bing Ads, and social media advertising platforms. This involves keyword research, ad copywriting, bid management, A/B testing, and performance analysis.
Email Marketing
: Planning and executing email marketing campaigns to nurture leads, promote products/services, and drive conversions. This includes building email lists, creating email templates, scheduling campaigns, and analyzing email performance metrics.
Analytics and Reporting
: Monitoring and analyzing the performance of digital marketing campaigns using tools like Google Analytics, social media analytics platforms, and email marketing software. Generating reports to track key metrics and provide insights for optimization.
Website Management
: Collaborating with web developers and designers to maintain and update the company website, ensuring it is optimized for user experience and conversion goals.
Market Research and Competitor Analysis
: Conducting market research to identify trends, consumer behavior, and competitor strategies. Using this information to refine digital marketing strategies and stay ahead of the competition.
Stay Updated with Industry Trends
: Keeping up-to-date with the latest trends, tools, and best practices in digital marketing. This includes attending webinars, conferences, and training sessions, as well as reading industry publications and blogs.
Job Type: Full-time
Pay: From ?7,000.00 per month
Benefits:
Work from home
Experience:
total work: 1 year (Preferred)
Work Location: In person
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