Job Description

The Marketing Manager is responsible for developing and executing the marketing strategy, managing social media, CRM (Zenoti, Double Tick, etc.,), analyzing reports, coordinating with salon managers, and creating impactful offers. This role ensures effective marketing campaigns, drives client engagement, and boosts salon performance through consistent tracking, reporting, and coordination. The manager will align marketing efforts with business objectives and oversee the performance of advertising campaigns and promotions.

Key Responsibilities:

1.

Marketing Strategy & Campaign Managements

Develop marketing strategies for monthly, quarterly, and annual periods. Create, plan, and execute promotional campaigns across all platforms (digital and offline). Focus on salon-specific campaigns, special events, festive promotions, and client retention strategies.

2. Social Media Marketing

Manage all social media platforms (Instagram, Facebook, etc.), ensuring daily posts, stories, and reels. Monitor trends, create engaging content, and improve audience interaction. Use analytics to track performance metrics, adjusting strategies based on client engagement and feedback.

3. Client Relationship Management (CRM) (Zenoti, Double Tick, ETC.,)

Oversee CRM activities, maintaining client databases and ensuring personalized communication. Set up automated CRM workflows, such as reminders, offers, and service follow-ups. Track client retention, satisfaction, and feedback to optimize marketing strategies.

4. Offer Creation & Promotions

Collaborate with the management team to create compelling offers and discounts for salons. Coordinate with the salon team to ensure timely implementation of offers. Analyze competitor offerings and trends to keep promotions competitive and attractive.

5. Ad Campaigns & Performance Analysis

Run and manage paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) for the salon. Track ad performance metrics such as reach, click-through rate (CTR), conversion rate, and return on investment (ROI). Provide weekly and monthly reports on ad performance, identifying areas for improvement.

6. Coordination with Salon Managers & Teams

Ensure smooth communication between marketing and salon teams to align on promotional activities. Assist salon managers with local marketing efforts and event coordination. Gather insights from the floor team to fine-tune marketing campaigns based on customer feedback.

7. Market Research & Competitor Analysis

Conduct regular market research to stay updated on industry trends, customer preferences, and competitor activities. Use insights to innovate new campaigns, offers, and strategies.

8. Reporting & Analytics

Analyze CRM data, social media performance, and advertising campaigns to provide reports to management. Create monthly reports showing key metrics like new client acquisition, retention rates, ad ROI, and engagement levels. Present actionable insights to improve future marketing efforts.

9. Creative Content & Asset Management

Work closely with designers, videographers, and content creators to produce high-quality marketing assets. Oversee the creation of photos, videos, and graphics for use across all platforms. Ensure brand consistency in all marketing materials.

10. Event Management & Salon Engagement

Plan and execute client engagement events such as product launches, special offers, and seasonal celebrations. Organize festive activities and ensure salon team involvement to create a lively atmosphere. Use events to enhance client loyalty and attract new customers.

11. Coordination with Graphics Team, Marketing Agency, and Videographer

Hold daily calls with the graphics team for updates on design assets. Review daily performance metrics and ad reports to improve campaigns. Check in daily with the videographer to discuss content ideas and filming schedules. Communicate clearly with the marketing agency to ensure smooth operations. Track video production progress to meet marketing goals.

12. Overview of Marketing Activity

Monitor marketing activities by the agency and provide updates to the HOD. Set reminders for key tasks and follow-ups to maintain efficiency. Keep communication open with the marketing agency for support. Assist with tasks as needed to foster teamwork. Gather feedback on marketing activities for continuous improvement.
Job Types: Full-time, Permanent

Pay: Up to ₹10,000.00 per month

Application Question(s):

Which social media platforms have you managed? How would you set up a Facebook or Instagram ad? Have you used any CRM tools like Zenoti and Double Tick? How? How do you come up with content ideas for posts? How would you create a good offer for customers? What do you check to see if a campaign is doing well?
Education:

Bachelor's (Preferred)
Experience:

total work: 4 years (Required) Social media marketing: 2 years (Required) Digital marketing: 3 years (Required)
Location:

Kalyan, Maharashtra (Required)
Work Location: In person