Job Description

Job Summary

Thotfy is India's handmade marketplace, empowering artisans, hobbyists, and small creators to sell their handcrafted products without traditional business barriers. As a

Digital Marketing Intern

, you'll play a key role in amplifying Thotfy's digital presence -- from creating engaging content to helping grow our online community of creators and customers. This internship is perfect for someone who's creative, curious about marketing trends, and eager to learn how digital storytelling builds real impact.

Key Responsibilities

Assist in planning and executing digital campaigns across Instagram, Facebook, and other social platforms. Create, edit, and schedule engaging content: posts, carousels, reels, and stories tailored for our audience. Support community engagement -- reply to comments/DMs, onboard creators, and grow relationships with artisans. Run basic influencer outreach and coordinate micro-collaborations and giveaways. Help with on-page SEO tasks: keyword research, meta updates, and content briefs. Track campaign metrics, prepare weekly performance reports, and propose optimizations based on data. Contribute creative ideas for content series, themes, and growth experiments (A/B tests, hooks, captions).
Qualifications

Currently studying or recently graduated in Marketing, Communications, Media, or a related field. Strong written communication -- able to write clear, friendly, and on-brand copy. Basic familiarity with social platforms and content creation tools (Canva, CapCut, Meta Business Suite). Comfortable working with simple analytics (engagement, reach, basic KPI tracking). Self-starter attitude, good time management, and willingness to learn fast in a startup environment.
Preferred Skills

Experience creating short-form video content (Reels/Shorts) and understanding of trending formats/hook styles. Basic SEO knowledge and exposure to tools like Google Search Console or basic keyword research. Familiarity with content calendars and scheduling tools (Later, Buffer, or similar). Experience with simple graphic editing or motion templates (Photoshop, Premiere Pro, or CapCut). Passion for handcrafted products, creator economy, or small-biz empowerment.
Job Types: Full-time, Internship
Contract length: 12 months

Pay: Up to ₹15,000.00 per month

Benefits:

Flexible schedule Paid time off Work from home
Work Location: In person