Job Description

Key Responsibilities for Digital Marketing / SMM Role1. Social Media Marketing

Manage and grow brand presence across platforms (Instagram, Facebook, LinkedIn, etc.). Develop monthly content calendars and execute daily posting. Create engaging content: posts, reels, stories, carousels, and videos. Monitor trends, hashtags, and competitor activities. Respond to comments, messages, and engage with audiences.

2. Search Engine Optimization (SEO)

Conduct keyword research and competitor analysis. Optimize website pages, blogs, and landing pages. Improve website ranking and organic traffic. Implement on-page, off-page, and technical SEO strategies. Track search performance using Google Search Console & Analytics.

3. Facebook Marketing

Create, manage, and optimize Facebook ad campaigns. Segment target audiences for improved performance. Analyze campaign data and create performance reports. Improve ROI via A/B testing and creative strategy.

4. Digital Marketing

Develop and implement digital marketing strategies to increase brand visibility. Manage paid campaigns across Facebook, Instagram, Google Ads, and LinkedIn. Coordinate with design, sales, and content teams. Track KPIs and performance metrics to improve results.

5. Instagram Marketing

Plan and execute Instagram-first content strategies. Collaborate with influencers and creators. Track engagement, reach, and growth insights.

6. Email Marketing

Build and manage email lists and segmentation. Create newsletters, promotional emails, and automated campaigns. Track open rates, click-through rates, and conversions.

7. Google Analytics

Monitor website performance, traffic sources, and user behavior. Prepare weekly/monthly analytics reports. Provide recommendations based on insights.

8. Google AdWords (Google Ads)

Create and optimize search, display, and video ad campaigns. Conduct keyword planning, bidding, and budgeting. Measure conversions and improve campaign ROI.

9. LinkedIn Marketing

Manage LinkedIn company page and grow professional audience. Post thought-leadership content and industry updates. Engage with B2B clients, communities, and groups.

10. LinkedIn Ads

Plan and execute LinkedIn paid marketing campaigns. Target decision-makers, industry leaders, and corporate segments. Monitor lead quality and optimize ad creatives.
Job Types: Full-time, Permanent, Fresher

Pay: ₹5,000.00 - ₹12,000.00 per month

Benefits:

Cell phone reimbursement Work from home
Work Location: In person