Develop and execute paid and organic campaigns across all Meta platforms.
Create and manage advertising campaigns using Meta Ads Manager (Facebook Ads).
Optimize targeting, budgets, and creative for lead generation, engagement, and brand awareness.
Monitor and analyze performance metrics (CTR, CPC, ROI, etc.) and report regularly.
Engage with the community via comments, messages, and posts to enhance brand trust.
Coordinate with creative teams to ensure consistent branding and content quality.
Search Engine Optimization (SEO):
Perform on-page and off-page SEO for the university website and blog.
Conduct keyword research to target relevant student search queries.
Optimize meta tags, headings, content structure, and internal linking.
Collaborate with the content team to create SEO-driven content (landing pages, blogs, FAQs).
Monitor performance via tools like Google Analytics, Search Console, SEMrush, etc.
Build backlinks through ethical link-building strategies and academic directories.
Requirements:
Bachelor's degree in Marketing, Digital Media, Communications, or related field.
2+ years of experience in digital marketing, preferably in education or edtech.
Strong experience with Meta Ads Manager and SEO tools (Ahrefs, SEMrush, Moz).
Deep understanding of digital trends and social media algorithms.
Proficiency in Google Analytics, Search Console, and UTM tracking.
Excellent communication, copywriting, and analytical skills.
Ability to manage multiple campaigns and deliver high-quality results.
Preferred Skills:
Experience with Google Ads or YouTube marketing.
Knowledge of CRM tools (like HubSpot, Zoho, or Salesforce).
Familiarity with WordPress or other CMS platforms.
Understanding of student enrollment funnels and lead nurturing.
What We Offer:
Competitive salary and performance bonuses.
Opportunity to shape the digital strategy of a new university.
Flexible working environment.
Professional development and training support
call at 9821777619 or mail hrarchana26@gmail.com
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Job Type: Full-time
Pay: ?20,000.00 - ?30,000.00 per month
Benefits:
Cell phone reimbursement
Paid sick time
Work Location: In person
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