Job Description

• Develop and execute end-to-end digital marketing campaigns (Google Ads, Meta, LinkedIn, SEO, email).

• Own SEO/SEM strategy - from keyword planning to website optimization and backlink generation

• Manage Google Ads campaigns - from strategy to ROI tracking

• Manage social media content calendars for LinkedIn, Instagram, and Facebook - focused on brand storytelling, product education, and lead nurturing

• Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, Search Console, and provide actionable insights

• Coordinate email marketing drip campaigns for different personas.

Requirements

• Experience in digital marketing

• Experience in Google Ads, Meta Ads, and LinkedIn campaigns

• Working knowledge of SEO tools (Ahrefs, SEMrush, Ubersuggest) and CMS (WordPress preferred)

• Strong analytical skills and hands-on experience with Google Analytics, GA4, and campaign tracking

• Excellent communication, copywriting, and storytelling abilities

• Creative mindset with attention to detail and a strong understanding of brand consistency

• Experience with marketing automation tools like LeadSquared

• Basic understanding of HTML/wordpress, video editing tools, or Canva

Benefits
As per industry standards

Skills Required