to promote our solar energy products and services online. The ideal candidate will be responsible for creating, implementing, and optimizing digital campaigns across various platforms to generate leads and improve brand awareness in the renewable energy sector.
Key Responsibilities:
Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
Manage and update the company website, landing pages, and blog content to improve SEO and traffic.
Create engaging content for social media platforms, ensuring alignment with the company's branding and solar product offerings.
Optimize content for SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
Track and analyze website traffic flow and provide regular internal reports.
Identify trends and insights, and optimize spend and performance based on insights.
Manage email marketing campaigns to nurture leads and inform potential customers about solar benefits and promotions.
Coordinate with the sales and design team to align marketing strategy with business goals.
Monitor competitors and industry trends to stay updated.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Digital Media, Communications, or related field.
Minimum 1-3 years of experience in digital marketing, preferably in the renewable energy or B2C sector.
Strong knowledge of Google Ads, Meta Ads, SEO, SEM, and web analytics tools (e.g., Google Analytics, Search Console).
Experience with content creation and basic design tools like Canva, Photoshop, or similar.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines.
Preferred Skills:
Familiarity with CRM tools (e.g., HubSpot, Zoho, etc.)
Basic video editing skills for short promotional videos.
Knowledge of local solar policies and incentives is a plus.
Job Types: Full-time, Permanent, Fresher
Pay: From ?12,000.00 per month
Schedule:
Day shift
Work Location: In person
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