Job Description

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Basic knowledge of ranking factors and search engine algorithms. Perform competitive analysis and identify gaps, conduct keyword research using various tools. Implement link building strategies and manage backlinks to build online authority. Follow SEO trends and stay up to date with new tools and practices. Track and analyze website traffic flow and provide regular internal reports. Know Outreaching, Classified Submissions, Local & Business Submission, NAP Consistency, Local SEO, Infographics, Guest Posting & other Link Earning as well as link building techniques. Drive & execute link building plans. Good understanding of Keyword Universe & importance of Landing Pages. The ability to work with back-end SEO elements such as robots.txt, metadata, site speed optimization, and related skills. Manage Organic Social Media Platforms- Facebook, LinkedIn, Instagram, Twitter, Snapchat, Pinterest, YouTube etc. Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten Indian & Overseas audiences and promote brand-focused messages.Managing PPC campaigns, monitoring reports, and ROI. Creating innovative content and passionate about creating reels and videos with innovative edits and strong editing tool expertise. Overseeing the company's email marketing campaigns.

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Must have skills:

Should have prior experience in SEO, SMO & Content Creation. Proven working experience as an online marketing executive. Understanding of digital marketing concepts. Knowledge of different web analytics tools. Content and creative writing skills. Excellent communication skills.
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Preferred skills:

SEO, SEM, SMM Content Marketing Data/Analytics Social Paid Advertising Email Marketing Google Adwords & PPC Conversion Rate Optimization (CRO) * Marketing Automation