Job Description

About the Role:

As the Head of Digital Marketing, you will own the end-to-end digital strategy, execution, and performance across all online channels. This role combines strategic vision with hands-on execution, ensuring that every marketing effort directly contributes to revenue growth. You will be accountable for driving topline impact through data-driven campaigns that strengthen brand visibility, accelerate lead generation, and deepen customer engagement.

Key Responsibilities:

Define and own the digital marketing strategy aligned with business goals Plan, execute, and optimize campaigns across channels: SEO, SEM / PPC, social media, display ads, email marketing, affiliate marketing, content marketing Manage and allocate the digital marketing budget, ensuring ROI on spend Lead, mentor, and grow a team of digital marketing professionals Set KPIs and targets and report performance to senior leadership Use analytics tools (Google Analytics, Search Console, etc.) to track, analyze, and present campaign performance Work with content, design, and product teams to ensure cohesive branding and messaging Stay updated on digital marketing trends, tools, and best practices Conduct competitive analysis, market research, and audience segmentation Oversee A/B testing, landing page optimization, and conversion rate optimization Manage relationships with external agencies, vendors, and ad networks

Required Qualifications & Skills:

Bachelor's degree in marketing, Business, or a related discipline (MBA is a plus) 6+ years in digital marketing roles, with demonstrated success in campaign outcomes 2+ years experience leading or managing a team Strong knowledge and hands?on experience in SEO, SEM / PPC, social media advertising, email marketing, content marketing Proficiency with analytics tools (Google Analytics, Tag Manager, etc.) and data interpretation Good understanding of conversion funnels, attribution, and CAC / LTV metrics Excellent communication, presentation, and stakeholder management skills Ability to think strategically and execute tactically Strong organizational and project management skills Experience working with cross?functional teams

Preferred / Bonus Skills:

Experience in B2B / SaaS / e?commerce domain Familiarity with marketing automation tools (e.g. HubSpot, Marketo, Mailchimp) Experience with affiliate marketing or partner marketing Knowledge of emerging digital channels / technologies (e.g. influencer marketing, short?form video) Certifications (Google Ads, Analytics, Facebook Blueprint, etc.)

Performance-Linked Incentives:

Revenue Growth Contribution - Revenue achieved through digital campaigns. Customer Acquisition Metrics - Achieving CAC benchmarks and lead targets. Conversion Efficiency - MQL ? SQL ? Revenue conversion rate. Organic & Brand Growth - SEO ranking, organic traffic, and visibility.
Job Type: Full-time

Pay: ₹60,000.00 - ₹80,000.00 per month

Work Location: In person