Define and execute the organization's digital marketing roadmap.
Lead, mentor, and grow the digital marketing team.
Collaborate with cross-functional teams (Sales, Product, Creative, IT, etc.) to align digital campaigns with business goals.
Digital Campaigns & Performance
Oversee all digital marketing initiatives across SEO, SEM, social media, email, display advertising, affiliate, influencer marketing, and content marketing.
Ensure campaigns are optimized for ROI, customer acquisition, and retention.
Manage brand presence across digital platforms to maintain consistency and engagement.
Analytics & Optimization
Define and track key digital marketing KPIs (CAC, CTR, Conversion Rates, ROAS, etc.).
Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
Continuously optimize campaigns based on insights and market trends.
Technology & Innovation
Stay ahead of digital trends, tools, and best practices.
Evaluate and implement marketing automation, CRM, and digital tools for efficiency.
Drive data-driven decision-making and customer segmentation strategies.
Budget & Vendor Management
Own and manage the digital marketing budget effectively.
Collaborate with agencies, freelancers, and external partners for campaign execution.
Key Requirements
Bachelor's/Master's degree in Marketing, Business, or related field.
5-8 years of progressive experience in digital marketing, with at least 3-5 years in a leadership role.
Proven track record of developing and executing successful digital marketing strategies at scale.
Strong expertise in SEO, SEM, social media, content marketing, marketing automation, and analytics.
Solid understanding of digital tools: Google Ads, Facebook/Meta Ads, LinkedIn Ads, HubSpot, Salesforce, Google Analytics, etc.
Excellent leadership, communication, and project management skills.
Data-driven mindset with a strong grasp of ROI, conversion metrics, and customer journey mapping.
Job Type: Full-time
Pay: ₹50,000.00 - ₹80,000.00 per month
Benefits:
Food provided
Work Location: In person
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