Job Description

About the role

We're building a

new brand from scratch

and are looking for a

Growth Generalist

who can take ownership of growth end-to-end.

This is a

hands-on execution role

, not a support function. You'll work across content, lead magnets, funnels, email, and conversion rate optimization to define how users discover us, engage with us, and convert over time.

If you enjoy shipping, experimenting, and improving conversion through better messaging and creative thinking, this role is for you.

What you'll do

Own and execute the

full growth funnel

-- from

organic user acquisition to activation, retention, and conversion

Build

content-led funnels

including blogs, newsletters, and distribution experiments Create and iterate on

lead magnets

(guides, reports, checklists, templates, etc.) Write and optimize

landing page copy

with a strong focus on conversion Build and manage

email journeys

(welcome, nurture, follow-ups) Run

hands-on CRO experiments

(hooks, CTAs, layouts, messaging, offers) Contribute to or build landing pages using no-code tools Track performance and learn from what works (and what doesn't) Build

organic growth loops

through content, email, and experimentation
Your work will directly shape how the product grows sustainably and how unit economics improve over time.

What we're looking for

Experience & skills

2-3 years of hands-on experience in digital marketing, growth, or content roles Strong

writing and messaging skills

with a conversion mindset Experience working across multiple areas such as: Content and distribution Lead magnets Landing pages Email automation Basic CRO and analytics Comfortable executing independently in fast-paced environments

Mindset

High ownership -- you take ideas from concept to execution Bias toward action and experimentation Curious, self-driven, and fast learning Comfortable with ambiguity and early-stage work
Nice to have (not required)

SEO or content strategy experience Ran small growth or CRO experiments Startup or small-team experience Side projects (newsletters, blogs, landing pages, indie projects)
What success looks like

You consistently ship content, funnels, and lead magnets Conversion rates improve through iteration and experimentation You can clearly explain whysomething worked or failed You treat the brand like your own and care about outcomes, not just output
Why this role

Build a brand

from zero

Real ownership and visibility Learn across content, conversion, and growth Work closely with founders and decision-makers Room to experiment, learn fast, and grow with the brand
Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Work from home
Experience:

work: 2 years (Required)
Work Location: Remote