Job Description

We are hiring a highly skilled

Digital Marketing Head / Team Lead

who has deep expertise in managing digital growth for

international e-commerce brands

, especially in the USA market. The ideal candidate must be exceptionally strong in

Google Ads

, campaign strategy, performance optimisation, and managing revenue-driven marketing operations.

This is a leadership role where you will guide a small digital team, take ownership of performance, and scale our paid marketing across multiple international markets.

Key Responsibilities

Google Ads Leadership (Primary Responsibility)

Lead end-to-end strategy and execution of

Google Ads (Search, Shopping, Performance Max, Display & YouTube)

. Manage and optimise large-scale budgets with focus on ROAS, CAC, AOV & revenue growth. Oversee

Shopping feed optimisation, Merchant Center, and Shopify product feed

management. Implement advanced

Smart Bidding strategies

(tROAS, Maximize Conversion Value, tCPA). Perform weekly & monthly campaign audits, creative testing, and bid strategy refinement.

Digital Marketing Strategy & Execution

Develop and lead the overall digital growth plan for international markets (primarily USA). Drive performance across paid channels--Google Ads (primary), Meta Ads, remarketing, and other funnels. Collaborate with content, creative, and landing page teams to improve CTR, CVR and LTV. Monitor pixel tracking, GA4 analytics, UTMs & marketing attribution accuracy. Constantly analyse competitor strategies, market trends & customer behaviour.

Team Leadership

Manage a small digital team of 3-5 members (ads, design, content). Set monthly KPIs, monitor team performance & provide strategic direction. Improve team execution quality, processes, reporting standards and campaign hygiene.

Required Skills & Experience

5-7 years experience

in digital marketing for

international e-commerce brands

(USA preferred). Must be

exceptional

in Google Ads with proven success in scaling e-commerce revenue. Strong experience in

Shopping Ads, Performance Max, Merchant Center & Shopify feeds

. Expert in

GA4, GTM, conversion tracking, attribution & audience strategies

. Ability to analyse large datasets and present actionable performance insights. Strong communication, leadership, decision-making & team management skills. Experience handling budgets of USD $20K-$100K+ monthly (or similar).

Good to Have (Optional)

Working knowledge of Meta Ads / TikTok Ads for e-commerce. CRO understanding (A/B testing, LP optimisation). Experience with email automation tools (Klaviyo, Mailchimp). Google Ads Certifications.
Job Type: Full-time

Pay: ₹80,000.00 - ₹100,000.00 per month

Application Question(s):

Have you managed international markets, especially the USA? Please share details. How many years of hands-on experience do you have in Google Ads for e-commerce? How experienced are you with Performance Max, Shopping Ads & Merchant Center? (Beginner / Intermediate / Expert) Have you worked with Shopify product feeds & resolved GMC issues (disapprovals, feed errors)?
Work Location: In person