Job Description

Job Responsibilities:
1. The incumbent shall be responsible for developing and executing digital strategy for
Stationery Business (General Traditional Trade/ General/Modern Trade/ Institutional
wherever applicable)
2. Will be responsible for planning, developing, implementing and managing the overall
digital marketing and ecommerce strategy. - Work closely with the brand marketing,
product marketing and ecommerce sales team to develop the digital roadmap for the
company
3. Enhance brand presence on E-comm platforms with well-deployed & efficient campaigns
4. Drive digital presence for the brand via a mix of social and digital platforms.
a. Develop and execute a Digital Marketing strategy to build consideration & drive
preference for the Brand
b. Study various digital media available within the stationery business & plan /
optimize as per campaign thought
c. Deploy relevant communication to target Students/ Schools and Institutional
buyers and export and import houses across social platforms like Facebook,
Twitter, Instagram, Linked In etc - deploy various marketing enablers like creative,
communication content on websites, social media, microsites, blogs, 3rd party
sites etc
d. Create and deploy suitable mix of digital content : - That supports brand's thought
leadership stance and advocacy - Is in sync with brand's identified strategic
initiatives - Aids conversions via mix of USP and tactical communication - Drives
engagement and positive brand mentions