Strategic Leadership:
Oversee the strategic planning, execution, and optimization of PPC campaigns across Google Ads, Bing Ads, Amazon, AdRoll, Gemini, and other paid media platforms.
Performance Management:
Design and implement advanced PPC strategies and bespoke performance metrics to ensure campaigns exceed business objectives and client expectations.
Cross-Channel Strategy:
Integrate PPC efforts with SEO, social media, email marketing, and other digital initiatives to deliver cohesive, cross-channel marketing performance.
Data-Driven Insights:
Utilize analytics tools to derive insights, identify opportunities, and guide data-backed decisions that improve conversion rates, CTR, and overall campaign profitability.
Project & Budget Management:
Manage end-to-end PPC projects, ensuring timelines, budgets, and campaign quality standards are met.
Client Management:
Maintain strong client relationships through timely communication, transparency, and consistent delivery of high-quality results.
Business Growth Alignment:
Align commercial objectives with digital marketing strategies to drive sustainable business growth and performance.
Continuous Optimization:
Enhance brand awareness, boost Quality Scores, maximize ROI, and expand the client portfolio through ongoing campaign optimization.
Key Achievements & Focus Areas:
Increased ROI and expanded client portfolio through innovative paid media approaches.
Enhanced brand visibility and engagement through effective cross-platform strategies.
Boosted Quality Scores and CTR through precise targeting and ad optimization.
Strengthened client relationships and retention through proactive communication and consistent performance delivery.
Demonstrated excellence in aligning commercial goals with digital growth strategies.
Skills & Qualifications:
Experience in PPC management and digital marketing leadership.
Deep expertise in Google Ads, Bing Ads, Amazon Advertising, AdRoll, Gemini, and other paid media ecosystems.
Strong analytical skills with proficiency in Google Analytics, Data Studio, and other marketing performance tools.
Proven ability to lead teams, manage large budgets, and deliver measurable results.
Exceptional communication, client-handling, and problem-solving abilities.
Demonstrated success in both B2B and B2C marketing environments.
Personal Attributes:
Strategic thinker with hands-on execution ability.
Collaborative, customer-focused, and innovation-driven mindset.
Results-oriented professional committed to achieving profitable outcomes and long-term brand success.
Job Type: Full-time
Pay: ₹70,000.00 - ₹90,000.00 per month
Benefits:
Paid sick time
Provident Fund
Work Location: In person
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