Job Description

Job Title:

Digital Marketing Head

Location:

Mumbai

Department:

Marketing

Reports to:

CEO / Director / Business Head

Job Summary

We are looking for a

strategic and result-driven Digital Marketing Head

to lead and scale our digital presence, demand generation, and revenue growth. The ideal candidate will own the complete digital marketing function--from strategy to execution--while building and managing a high-performing team.

Key ResponsibilitiesStrategy & Leadership

Develop and execute an integrated

digital marketing strategy

aligned with business goals. Drive

brand visibility, lead generation, customer acquisition, and revenue growth

. Build, mentor, and manage a digital marketing team (performance, content, SEO, social, design). Work closely with Sales, Product, and Leadership teams to ensure alignment.

Performance & Growth Marketing

Own

paid marketing channels

(Google Ads, Meta, LinkedIn, Programmatic). Optimize

CAC, ROAS, CPL, LTV

and overall marketing ROI. Plan and manage digital marketing budgets effectively. Scale performance campaigns with data-backed decisions.

Content, SEO & Organic Growth

Oversee

SEO strategy

, website optimization, and content marketing. Guide creation of blogs, landing pages, case studies, creatives, and videos. Improve organic traffic, engagement, and conversion rates.

Marketing Automation & Analytics

Implement and optimize

marketing automation tools

and CRM integration. Track KPIs using

Google Analytics, dashboards, and reporting tools

. Present clear performance reports and actionable insights to leadership.

Brand & Digital Presence

Strengthen brand consistency across all digital touchpoints. Lead social media strategy and online reputation management. Stay updated with digital trends, tools, and platform changes.

Key Skills & Competencies

Strong

strategic thinking

with hands-on execution ability Data-driven decision-making mindset Leadership & team-building skills Excellent communication and stakeholder management High ownership and accountability

Required Qualifications

Bachelor's/Master's degree in Marketing, Business, or related field

7-12 years

of experience in digital marketing

3+ years

in a leadership or head-level role Proven track record of scaling digital channels and driving revenue

Technical Skills

Google Ads, Meta Ads, LinkedIn Ads SEO tools (Ahrefs, SEMrush, Search Console) Google Analytics / GA4 CRM & automation tools (HubSpot, Zoho, Salesforce, etc.) CMS platforms (WordPress or similar)

Key Performance Indicators (KPIs)

Lead volume & quality Cost per lead / acquisition Conversion rates Revenue contribution from digital Brand reach & engagement Team performance & efficiency
Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person